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Web 1.0 consisted of mostly static web pages full of lengthy text that did not follow "above the fold" rule. Thus, many of these webpages felt like lecture notes. So what do you think of how businesses use social media which is now part of Web 2.0?
It seems that many business users use social media to "lecture" rather than converse. This can be seen in the form of self promoting tweets and no two or multi way engagement with followers. What do you think?

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Last Post by MktgRob
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Web 1.0 consisted of mostly static web pages full of lengthy text that did not follow "above the fold" rule. Thus, many of these webpages felt like lecture notes. So what do you think of how businesses use social media which is now part of Web 2.0?
It seems that many business users use social media to "lecture" rather than converse. This can be seen in the form of self promoting tweets and no two or multi way engagement with followers. What do you think?

While I think some businesses (and the number is growing) are realizing that SM is about a dialogue, I do think that many companies are either lecturing, or worse, dressing up sales pitches to seem like conversations.

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