I am not talking to people on this forum, I am talking to one of my clients. No matter how much I give him advice and examples of how to write and engaging blog post or encourage him to find his own voice when talking about the products and services his company offers, he falls back to making each post a sales pitch. This is when I can't decide what would be more beneficial, banging my head against a wall or banging his against the pavement.
He will not understand that the heart and soul of social media is the engagement and conversation with the potential client (he refers to them as suspects, another choice of words on his part that makes me question his sanity). Has anyone else encountered this type of ingrained stubborness and if so what did you do to alleviate the pain? Any suggestions would be welcome.