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AS we al know, there are millions of online communities and presence, yet only a few actually were able to penetrate and influence people to join and engage, like Facebook and Myspace. so my question is: How did these online communities set themselves apart to make them so widespread? Why others prosper while other fail and fade away? What do you think?

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Last Post by MktgRob
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As with everything else in business, it is partly a unique vision based on what the market seems to be looking for as opposed to what is currently available. The other part is bringing the vision to fruition in a way that caters to the target market in the best possible way.

MySpace was the first, Facebook seems to have perfected it and most that follow are nothing more than imitators and pretenders to the throne. With a few exceptions, that is the basic model that seems to fit almost every success story.

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