Member Avatar for MktgRob

In the last 2 days on Mashable it has been reported that new user and unique visitor growth has leveled out for both Facebook and Twitter (both are below 2% growth per month in the US over the last few months). Linkedin, however, is growing at close to 6% monthly both in the US and internationally. Additionally, Linkedin recently surpassed the 50 million mark in users.

The question is, do these two trends indicate that Linkedin is on its way to being the social media of choice for businesses? I would say so but as there is no advertising in Linkedin the use of Linkedin is truly as a networking tool. The marketing efforts in Facebook and Twitter still show those to be the most popular channels for seeking new business in terms of social media. Any thoughts?

  • 2 Contributors
  • 2 Replies
  • 177 Views
  • 2 Days Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

Building on points from and , treat LinkedIn as a precision tool for business outcomes rather than a mass-reach channel. That changes what you measure and how you act: the emphasis should be on targeted research, one-to-one outreach that adds clear value, and repeatable ways to move conversations into an offline or CRM-managed pipeline.

A simple playbook to test quickly:

  1. Define one clear goal (qualified meetings, hires, or account intelligence) and two KPIs (e.g., connection acceptance and meetings booked).
  2. Create a tightly targeted list of prospects, then run a short, value-first outreach sequence (personalized invite → brief resource or question → meeting ask). Keep messages specific to the person or company problem — relevance beats volume every time.
  3. Publish purpose-driven micro-content that demonstrates competence on the exact problem your targets have (short case nugget, concrete metric, or a one-paragraph lesson learned). Repurpose each piece into at least two shorter posts so your activity stays visible without being repetitive.

Make measurement non-negotiable: send prospects to tracked landing pages, tag links with campaign parameters, and push leads into your CRM with a clear source field so you can calculate pipeline and close rates by channel. A/B test subject lines and first-touch wording, then iterate on what produces meetings, not just likes.

Common pitfalls: treating the platform like a broadcast megaphone, over-automating follow-ups, or using generic templates that add no value. If early results are slow, narrow your audience, tighten the value in your first touch, and focus on a handful of high-probability accounts to prove the model before scaling.

Recommended Answers

All 2 Replies

Member Avatar for mackone

I have found it somewhat useful. I haven't had any success through LinkedIn yet, but I'm hoping it will be another check in my favor. The goal for any business person joining LinkedIn is to make new business connections. Linkedin provides options that will allow your profile to be indexed by search engines, like Google. We can make use of these options to achieve visibility on the Web.

Member Avatar for MktgRob

I have found it somewhat useful. I haven't had any success through LinkedIn yet, but I'm hoping it will be another check in my favor. The goal for any business person joining LinkedIn is to make new business connections. Linkedin provides options that will allow your profile to be indexed by search engines, like Google. We can make use of these options to achieve visibility on the Web.

True but do not discount the ability for your company to be found also. Using options like setting up a corporate page or the add-ons like feeding your blog through your profile and profiles of co-workers. Or posting a compelling presentation. Also, wisely using the three links available. Also by joining groups and answering questions which will increase your status as an expert will also draw attention as will monitoring groups that potential clients would be in and looking out for the ones looking for solutions. One of my clients has already closed two deals that came through the Linkedin pipeline.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.