Member Avatar for MktgRob

I just posted about this on the SEO forum but I wanted to get opinions/thoughts from people here also. A company called Galaxy Weblinks has announced that they have received Apples approval for an app they created for iPhone that lets people check the search engine ranking of websites.

Does anyone see a value to this? As I do not own an iPhone I was also wondering if anyone else heard about this and is using the app?

The other thought that comes to mind is are there potential apps to be created that can aid online community builders/hosts? The whole iPhone app thing is really exploding but some of them are really idiotic.

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Good thread. As and have touched on usefulness, here are practical points to help you decide whether a mobile rank-checker belongs in your toolkit — and how to use it if you do.

First: pick the right use case. Mobile spot-checks are handy when you need a quick, on-the-road answer for a client or meeting. They are not a substitute for scheduled server-side tracking that gives consistent daily history. Second: expect variance. Search results change by location, personalization, and device. Look for tools that let you simulate geo, device type, and anonymous (non-personalized) queries so you get repeatable numbers. Third: make rank data meaningful for management. Convert position changes into impact — traffic, conversions, or visibility score — and present only the big moves or trends, not every tiny fluctuation. Fourth: watch how the tool gets its data. Solutions that rely on aggressive scraping can hit rate limits or captchas; those that use official APIs or scheduled crawls tend to be more stable.

If you build community or host sites, consider apps that combine moderation, simple analytics, and alerting rather than raw rank checks. For most teams the best workflow is automated backend checks + a mobile app for urgent checks and alerts.

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Member Avatar for InsightsDigital

I do think this app will be useful for consultants and marketing professionals. I have manually included such information on my reports yet I wonder if management wants to see this information at times.

Member Avatar for MktgRob

I do think this app will be useful for consultants and marketing professionals. I have manually included such information on my reports yet I wonder if management wants to see this information at times.

I am still at a loss as to the usefulness of this app unless you are talking about people who are always on the road and who have clients that require updates on rankings more often than every 12-24 hours.

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