Member Avatar for jedivid

I have a dating site and I wish to increase the conversion ratio and gain a much larger membership. I am new to this so wonering how this is done. I know there is lots of compertion but site is at 800,000 so I have done a lot to get to here but not sure what to do next.

So how do I get better conversion ratios!!

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Clarify what “800,000” means first — monthly visitors, registered members, or an Alexa rank — because each needs a different next step. As already suggested, walk the site like a first-time visitor and make the single most important action (free signup, paid trial, email capture) obvious in the hero area. Build on ’s instincts about trust and imagery by making social proof measurable: real short success stories with first name + city, dated examples, and a visible count of active local members in each market.

A compact, prioritized CRO checklist:

  1. Instrumentation: goals, funnels and source/device segmentation in analytics; record sessions & heatmaps to find exact drop-off pages.
  2. Reduce friction: social sign-on, progressive profiling, remove nonessential fields, explicit benefit-led CTA copy.
  3. Trust & credibility: verified testimonials, transparent pricing, clear refund/trial terms, and authentic photos (diverse, candid).
  4. Quick experiments: test headline, CTA text, signup length, and an alternative landing page for top ad channels before spending more.

Membership growth tactics that scale: align ads and landing pages to intent; use retargeting and lookalike audiences for higher-converting lists; start a referral program with double-sided rewards; publish helpful evergreen dating content (SEO + email capture) to funnel cold traffic to signup; run tightly tracked local events or partner promotions with redeemable promo codes to measure offline impact.

Measure outcomes by CAC, conversion rate per channel, and 30/90-day retention (LTV). Fix onboarding and retention before increasing paid spend — scaling traffic to a leaky funnel wastes budget. Prioritize short cycles of data-driven tests (run until statistically meaningful) and iterate on the highest-impact fixes first.

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Member Avatar for Dani

What do you mean the site is at 800,000? 800,000 what??

Are you getting the traffic but it's just not converting as well as you would expect it to? If that's the case, put yourself in the shoes of a first time visitor. Is the navigation clear and concise? Is the price set right? (If you have to pay for membership) Does the site do a good job getting across to the first time visitor why they should invest their time (and perhaps, money) into your site?

Member Avatar for jedivid

hi there have a look and tell me what you think
SNIP
any suggestion will be really helpful

Edited by happygeek because: link snipped (self promotion/adult/spam)
Member Avatar for InsightsDigital

It could help if your site:
1. Testimonials
2. Good tagline
3. Good pictures of smiling couples

From a marketing aspect:
1. Improve your SEO
2. Optimize your SEM/PPC - drivers to the site
3. Do lots of offline tactics.

This can help increase traffic to your site.

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