Member Avatar for tmbejoy

does anybody know how to get publisher account at doubleclick. their ads look very interesting and attractive. i want to have a publisher account at doubleclick, i visited their website and i saw so many options that i got totally confused.

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Dani AI

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Short update and modern context: asked how to get a publisher account at DoubleClick and explained the distinction at the time. The DoubleClick brand was retired and its publisher products were folded into Google Ad Manager and the Google Marketing Platform on June 27, 2018 — so contemporary publisher work that used to be “DoubleClick/DFP” is now done through Google Ad Manager or third‑party ad networks/platforms. (blog.google)

Why that matters in practice: an ad server is the technology that stores/targets/serves creatives and runs direct campaigns, while an ad network aggregates and fills inventory for many publishers. For someone who only wants “drop‑in” banners (the Gizmodo example), an ad network is the right tool; for most small sites, Google AdSense is the simplest way to get third‑party ads running quickly. ( and ’s points in the thread reflect this same split in roles.) (iabuk.com)

Actionable next steps (practical, ordered): 1) For most bloggers/small sites: prepare original content, a top‑level domain, HTTPS, and a privacy/cookie page, then apply to Google AdSense and follow the AdSense program policies. 2) For mid/large publishers or teams selling direct: apply for Google Ad Manager (AdSense approval is typically expected) or deploy a self‑hosted ad server (example: Revive Adserver) if full control is needed. 3) Publish an ads.txt file to list authorized sellers — this is standard industry practice to protect inventory. Each of these options has official setup/requirements to follow. (transparency.google)

Advanced options and quick checklist: header‑bidding (Prebid) or invite‑only marketplaces (Amazon Publisher Services) can increase yield but add complexity. Quick checklist before applying anywhere: own a top‑level domain, have several substantive pages of original content, enable HTTPS, add a privacy/cookie policy, publish ads.txt, and ensure site content complies with the target network’s rules. If a publisher application is rejected, audit those items or consider a managed partner to handle ad ops. (docs.prebid.org)

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Member Avatar for Dani

I believe they are not a network but instead simply a company which produces DART, an ad server. In other words, as a publisher, you would pay them for their DART service to serve advertising you sell yourself.

Member Avatar for tmbejoy

no i dont want to advertise my content or website, but i want to put banners of other products in my website. just like adsense. for instance gizmodo.com shows banners which are from i want such banners in my weblog.

Member Avatar for Dani

I understand what you want. But DoubleClick doesn't offer that. :) In other words, Gizmodo pays DoubleClick to be their ad server and host the actual advertisements that they sell, just as you pay your web host to serve your website pages which you create.

Member Avatar for tmbejoy

ohhh i see, i just misunderstood the concept. so we have to host our own advertisers.

Member Avatar for Dani

Well if you pay DoubleClick then they will host your own advertisers. :)

On a very busy site, it takes a lot of server resources and bandwidth to deliver all of the advertisements in a very speedy fashion. A lot of people (myself included) choose to outsource that to companies such as DoubleClick so that our web servers need not worry about constantly serving Flash animations and eating away all of our bandwidth.

Member Avatar for vivekmster

can anyone explain in detail please how to use double click for advertisements?

Member Avatar for Dani

DoubleClick is an ad server. If you don't know what that is, you most likely don't have a need for one.

If you have a site and want to make some money from advertising, try Google AdSense.

Member Avatar for SHNOOKY

Google adsense is highly recommended by anyone who deals with ads and revenue. There's not a whole lot of other reputable options, except for the major players.

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