Online research may have made it easier to recruit subjects and develop insights, but I do wonder which methods have worked best for you and your clients? Do you use surveys? Polls? or even rich banner ads with an integrated survey? What has been the CTR and success metrics?

We used SurveyMonkey recently to poll approximately 500K site members and asked them 9 multiple choice questions and left one question for members to comment. We received approximately a 2% response rate. The survey was easy to design and implement and also offered an easy way to chart results.

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We use all three online research tools: surveys, polls and in-banner and have found all three to be effective and rewarding, garnering fast and in-depth responses.

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