Many businesses have created a Facebook group or a Facebook Page. There are differences between the two and unless a business is music related, a myspace identity is not created for the business. I personally recommend creatinga Facebook Page rather than a Group. What have been your experiences about this? Overall, do you think that creating a Facebook Page/Group really helps push/drive targeted traffic to your website.

With a vanity url you can have now better opportunity to optimize your facebook page.

yeah creating a group or page for your business or website can be very helpful. Thats what I did =)