A Unique Selling Proposition (USP) is a summary of what makes your business unique and valuable to your target market and as such it is a ridiculously powerful marketing tool.
I have seen many websites with massive potential fail to get a foothold in the market because of the verbose & rambling nature of the messages on their homepage.
In my opinion, it is hugely important to sit down and create a one or two line USP to champion & suggest to the company...
The problem is that creating your own USP is actually quite tricky. I find it far too tempting to elaborate on everything the product does - rather than just the important message I want to communicate to the market.
I came across this roadmap guide to creating your own USP and as a result i was able to create a nice shortlist. (knowledgegenes.com//home.aspx?kgid=10598)
What tips / techniques do you all have for creating a USP?
Please pile in with any suggestions as I'm aiming to try as many different techniques as possible to see what works best for me!