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Yes, creating a social media presence is great but what about the return on investments? Has it worked bringing more revenue to the company?

Edited by InsightsDigital: misspelling

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Last Post by redesignunit
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I've never really tracked any of my social media campaigns. I mostly use Social networks to help spread the word about offers or promotions we have going. And there's also the inherent branding benefits you get from networking in public places - but that's tough to put a value on. I would be interested in hearing/reading some case studies on companies who have ran social media campaigns and tracked results. I hear Dell has had success in marketing organically through Twitter and Facebook but I don't know if they saw any profits...

Hopefully someone here can share their experience?

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