Yes, creating a social media presence is great but what about the return on investments? Has it worked bringing more revenue to the company?

I've never really tracked any of my social media campaigns. I mostly use Social networks to help spread the word about offers or promotions we have going. And there's also the inherent branding benefits you get from networking in public places - but that's tough to put a value on. I would be interested in hearing/reading some case studies on companies who have ran social media campaigns and tracked results. I hear Dell has had success in marketing organically through Twitter and Facebook but I don't know if they saw any profits...

Hopefully someone here can share their experience?