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Hi, I am now looking to learn web analytics and was looking for a good text book. Anyone know of any. Preferably one that an accredited university would use.
Thanks.

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Last Post by phpDave
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Good question - I strongly advise you to get just 3/4 books -
1. Web Analytics - Jim Sterne
2. KPIs and any other book by Eric Peterson
3. Web Analytics one hour a day by Avinash

Also go to blogs like webmetricsguru.com and if you are in NYC, join groups like NY Data Stories meetup.

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yup i agree with the above Web Analytics - Jim Sterne nice book
and one doesnt need to read many books as its all same and can get confusing

Edited by king9999: n/a

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Avinash Kaushik has a newer/more current book on analytics called "Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity." As a rather experienced user, I found it easy to get through and even gained some valuable insights.

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With Avinash, alot of his content for the book is also on his blog so that is why its important to follow his blog because lots of other practitioners provide valuable comments and insights.

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