Hi, I am now looking to learn web analytics and was looking for a good text book. Anyone know of any. Preferably one that an accredited university would use.
Thanks.
phpDave
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Jump to PostGood question - I strongly advise you to get just 3/4 books -
1. Web Analytics - Jim Sterne
2. KPIs and any other book by Eric Peterson
3. Web Analytics one hour a day by AvinashAlso go to blogs like webmetricsguru.com and if you …
Jump to Postyup i agree with the above Web Analytics - Jim Sterne nice book
and one doesnt need to read many books as its all same and can get confusing
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