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It really depends on what you are looking for. Facebook has grown to such a level, you cannot put the rest of famous ones in that category. I think Tsu and Ello are really the ones that might catch up with Facebook's pace.

PS: I don't consider comparing Twitter, Google+ and Pinterest etc to Facebook.

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It really depends on what your niche is. My niche is tremendously visual. It used to be that Twitter would send me lots of traffic, but ever since photos came into the picture (pardon the pun), Pinterest has become a heavy hitter for me, followed closely by Google+. For some people it is Instagram, you have to test and see your results.

Edited by goodtaste

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Instagram is probably the most interactive and liked by millions of people. After that I would say Google Plus. I would take those two sites, for business, before Facebook or Twitter.

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I will second what everyone else said prior to me, without question. However social networking sites can pertain to specific terrorities, especially if you're in a niche field. So let's say you create artwork. A novel networking choice would be DeviantArt. On another side, let's say you're an attorney or run a business. You might want to look at sites like Avvo and Yelp (and yes, I do consider Avvo a Social Networking site).

Edited by PixelandtheWolf

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No gamers here? Steam!
Steam community it's huge! It's almost only about gamming, but there's a few design group as well.
Lot's of forum threads, messages, videos, images, you name it!

Edited by AleMonteiro

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In my personal opinion it is twitter. I have getting a good number of traffic from twitter.

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Tt would probably be Twitter but many problems might be faced using it. Let me make them clear here:

1) The usage of Twitter depends. For example, as in US market it might be pretty useful to target american audience, but if you are targeting Europeans - Facebook would work better as Twitter still doesn't take the top there.
2) Comparing to such a social sites as Facebook, Twitter advertising campaigns will cost you more.
3) Twitter becomes the second social networking site because of its comfortable features pretty similar to Facebook. It could be called as a substitude of Facebook.

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If we talk about the popularity in general then it is of course Twitter. However, different purposes means different social networks as well. For example, if you rae concnetrating on professional purposes - then the answer would be Linkedin. If you are looking more for brand building and showing off - Twitter is a great platform. Also, such a networks as Pinterest or Google+ might be useful as well. So the general answer to your question is what is your purpose? then the answer could be more relevant to what you really want to hear.

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Yes, it's Twitter, but it actually depends on the type of your business. Maybe Google+ would be better, or Pinterest? It really depends on your niche and your target audience.

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