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I read a study that said users over share on Facebook so I wonder if businesses over share on Facebook. What do you think?

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  • Latest Post Latest Post by joelchrist

Dani AI

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Short answer: treat your fan page like a measured channel, not a bulletin board. Tie every post to a clear goal, track what it actually drives, and adjust cadence and format based on real engagement and conversion data.

Practical steps to apply now:

  • Define one primary objective (brand awareness, site traffic, lead capture, or direct sales) and choose 2–3 KPIs that map to it (reach, link clicks, conversion rate, cost per conversion).
  • Create 3 content pillars that support that objective (helpful how‑tos, social proof/case blurbs, low-friction offers or community prompts). Use a short test plan to rotate formats and CTAs so you learn what moves the KPIs without guessing.

How to measure what matters:

  • Use a page analytics tool plus conversion tracking to connect social activity to outcomes. Install a conversion pixel, tag outbound links with UTM parameters, and compare campaign results in Ads Manager and Google Analytics (guides: Meta Pixel and UTM parameters).
  • Calculate ROI as (Revenue attributed to the page − Total cost) / Total cost and include both ad spend and content production time when you count costs (see practical measurement steps).

A simple 90‑day experiment:

  • Pick one objective and KPI, prepare 6–8 posts across two formats, add UTMs, boost one post, and watch engagement per impression and cost per conversion weekly. If engagement falls as frequency rises, slow cadence or change format (photos, short how‑tos, user stories). For pages already active in this thread — , — split test formats and ensure every promotional push has tracked links. For general concerns raised here, focus on sustainable value and measurable tests rather than volume.

References: Meta Pixel (https://developers.facebook.com/docs/meta-pixel/), UTM parameters (), measuring social ROI ().

Recommended Answers

All 8 Replies

Member Avatar for InsightsDigital

I just read a news paper clip yesterday that stated that according to Google Searches, there has been an increase in "deactivating" facebook accounts. I do wonder if this trend also is seen with business accounts.

Member Avatar for redesignunit

We are sharing News and article on our facebook fan page

Member Avatar for joelchrist

All the information about my product or services with video and interactive links. WE can start discussion too.

Member Avatar for InsightsDigital

But do you think that being on Facebook for a business has helped increase ROI?

Member Avatar for redesignunit

I m sharing news, article and Product information at my facebook fan page

Member Avatar for anthmaina

But do you think that being on Facebook for a business has helped increase ROI?

It take time as most people view Facebook for personal matter and not business.

Member Avatar for levine

Most of people share their ideas and promote business via facebook. It is best platform to promote your products.

Member Avatar for joelchrist

Yeah. Some times facebook visitors became a client or customer to my product. But ROI is not that much good.

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