Member Avatar for clarinetalex

I've applied to a couple advertising companies, and I haven't heard back from any of them yet. How long do these guys take to respond generally? Do they sometimes not respond at all?

Also, I have really lowpaying keywords and I'm getting less than 10 dollars a day with adsense even though I have more than 1.5 million pageviews a month. What am I doing wrong? Maybe I need a CPM solution instead of CPC?

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Quick sanity check first: at 1.5 million pageviews per month and under $10/day, monthly revenue is roughly $300. Use the RPM formula RPM = (monthly earnings / pageviews) * 1000. Plugging your numbers gives RPM = (300 / 1,500,000) * 1000 = $0.20. An RPM that low points to a delivery, measurement, or traffic-quality issue rather than merely “low paying keywords.”

Do these checks immediately: confirm the 1.5M number in your analytics and server logs (filter bot/spam traffic); verify that ad units actually render on the high-traffic pages and that impressions show in the AdSense console; check the geo split of traffic (CPCs vary dramatically by country); look for account warnings or invalid-activity notices; and confirm most hits are to normal HTML pages (not PDFs, images, or framed content that can’t show ads).

Short-term actions to test: enable per-page RPM reporting and isolate your top 10 pages; run controlled A/B tests on those pages (change one variable at a time) to see revenue impact; focus content toward higher-intent queries that attract advertisers; and prepare a one-page media kit (top pages, unique visitors, geo/demographics) to use with networks or direct buyers. Longer term, diversify revenue (relevant affiliates, sponsored posts, or direct sponsorships) but only after you can show clean traffic and stable page metrics.

Policy note and next steps: never click your own ads or use techniques that violate publisher rules — check the network policy before testing: . Building on ’s measurement focus and ’s point about alternate revenue paths, should start by reporting per-page RPM plus geo split; those two numbers will tell whether the problem is technical, geographic, or content-driven.

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Member Avatar for Dani

It usually takes a couple of days to a week. Two at the most. All of the reputable ones always respond, whether you get accepted or not. They might be backed out now, so give them a chance - advertising is crazy during the holiday season.

As far as adsense concerns, I would investigate your CTR first. If you're not getting enough clicks, try repositioning your ad placements to see if you can raise that up. Even if you go with a CPM solution, no one is going to want to pay if your ad locations aren't performing.

Member Avatar for clarinetalex

As far as adsense concerns, I would investigate your CTR first. If you're not getting enough clicks, try repositioning your ad placements to see if you can raise that up. Even if you go with a CPM solution, no one is going to want to pay if your ad locations aren't performing.

What would a good CTR be?

Member Avatar for Dani

It completely varies by your audience and demographics. Certain types of sites, such as forums, just naturally experience a lower CTR than other types of sites. It's the nature of the beast. Play around and experiment with difference ad sizes and positions, and when you find what works best for YOU, then stick with it. There isn't really a tried and true answer that works for everyone. A good CTR could be 0.2% for some and 2.0% for others.

Member Avatar for mddv

if you are getting the click throughs on the ads then you might want to try revenue pilot since they have some good paying keywords upto $3 per click. Also you can give yahoo a go.

Good Luck

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