Member Avatar for professor123

i wanted to ask that how can you come up with a Social media marketing strategy for an organisation

  • 9 Contributors
  • 9 Replies
  • 471 Views
  • 3 Months Discussion Span
  • Latest Post Latest Post by kansak

Dani AI

Generated

This thread already contains useful starting points from , , , and . Turn those ideas into one simple, testable plan so the organisation can measure progress instead of chasing every tactic at once.

Create a one‑page campaign hypothesis that everyone can read in 30 seconds. Include:

  • Target persona (who exactly).
  • Primary business outcome and one numeric KPI (what success looks like).
  • One primary channel to test first.
  • One content pillar or offer you'll use to attract attention.
  • Success criteria, budget and timeline.

Run a 90‑day experiment sequence: month 1 = research and baseline (audience, competitors, quick listening). Month 2 = run small, controlled experiments (change one variable at a time: creative, audience, CTA). Month 3 = scale winners and document playbooks (templates, post cadence, tagging/UTM rules). Keep experiments small, repeatable, and limited to a handful of hypotheses so you learn fast.

Operationalize measurement and response: pick a single primary KPI (awareness, leads, installs, sales) and 2–3 supporting metrics. Use dedicated landing pages and UTM tracking for clean attribution. Define community SLAs (example: public replies within 24 hours, escalate customer issues within 6 hours). Store winning creative and captions in a shared folder so others can reuse them.

Quick checklist and cautions: start with 1–2 channels, set a small test budget, avoid vanity metrics (followers alone), do not buy engagement, document legal/contest rules before running promotions, and align the social plan to a sales or support owner so results feed back into the business. If nothing else, produce that one‑page hypothesis and a 90‑day experiment log — it turns good advice in this thread into measurable work.

Recommended Answers

All 9 Replies

Member Avatar for siyajoshi

Hello...
First of all you should make a company profile on the social sites like facebook,twitter etc.Make it attractive by using applications.Follow the people who are relevant to your comapny's product.Ask your client to follow you there.You can viral your genuine content their any update about your company,videos etc.You can also create events and contests to bring traffic.Ask you followers to send suggestion of frnds to you.Make followers and bring traffic...:)

Member Avatar for getmused

Create articles or posts that valuable to people. Once they find that you don't just sell stuffs but also willing to communicate and help them, people will spread links to your site for free.

Member Avatar for Dani

This is a very broad question ... it depends upon the goals of the marketing campaign. Social media can be used to increase brand awareness, increase conversions, etc. If you have an editorial or content-based site, you can have twitter/facebook like buttons like we do on DaniWeb. If your site has a login system, you can integrate Facebook Connect or Login with Facebook / Twitter / Google Plus / LinkedIn / etc. Create FB fan pages. Interact with customers on Twitter. There's a lot that can be done :)

Member Avatar for peters8

Social Media Marketing is really very useful these days.......

Member Avatar for clarie.texas

Advanced Social media marketing strategy

Strategy 1: Multimedia Usage
Strategy 2: Integrate Offline and Online Advertising
Strategy 3: Message Adaptation
Strategy 4: Local Social Networks, Beyond Yelp
Strategy 5: Contests and Discounts

Member Avatar for ProSence

You have to be active on social site.. this is the main in promotion using social media sites.

Member Avatar for anumandava

Company Profile Page
Network Page
Fan Page
Social Advertisements
Comapny Groups

Member Avatar for kansak

Its a very broad question and the below mentioned steps are likewise each of these steps has a lot more that you will have to work on.
1: Create Your Executive Overview Business Plan
2: Define Your Specific Social Media Goals
3: Find Your SMM Voice
4: Choosing Your Social Tools Appropriately
5: Plan & Execute Content & Delivery

Member Avatar for kansak

1: Create Your Executive Overview Business Plan
2: Define Your Specific Social Media Goals
3: Find Your SMM Voice
4: Choosing Your Social Appropriately
5: Plan & Execute Content & Delivery

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.