Member Avatar for hmmricha

Hi Everyone,

Video is the great way to showcase your business, products online. Do you include video marketing in your overall internet marketing plan? Since YouTube is the second most popular search engine after Google.

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Dani AI

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Practical, evergreen framing to complement the thread: video builds trust when it reduces uncertainty—showing how a product works, surfacing real customer experiences, and answering common objections. Comments from , and highlight the main tradeoffs (creative effort, cost, and engagement). The focus below is a compact, actionable framework that keeps costs manageable and ties creative to measurable outcomes.

Start with one clear goal and one KPI (example: leads per visit, demo requests, or retention). Pick two complementary formats: a single 90–120s “pillar” video that explains core value, plus several short clips (15–45s) extracted for social and ads. Use three production tiers — smartphone + lavalier for DIY, a modest kit for in-house polish, or an agency/producer for high-end campaigns — and choose the tier that matches the KPI and expected return.

Practical optimization and distribution details that often get missed: put the key message in the first few seconds; include captions/transcripts for silent autoplay and accessibility; embed the pillar on the relevant product/FAQ page (not just the channel); add concise, aligned CTAs and UTM-tagged links; provide a transcript or VideoObject metadata so search engines can index the content; repurpose long-form into vertical clips for discovery.

Measure what matters: average view duration, view-through rate, CTR to landing pages, and conversion rate (not just raw views). Troubleshooting quick wins — low watch time usually means the opener needs tightening or a new thumbnail; low conversions often point to CTA/landing-page mismatch; poor distribution performance can be improved by small, targeted paid boosts to validate creative before scaling.

Starter 90-day plan for : Month 1 — audit, define KPI, produce 1 pillar + 4 shorts; Month 2 — publish, promote organically and run small paid tests; Month 3 — analyze, iterate on best creative, optimize pages and scale winners. Focus on usefulness over virality; consistent, measurable improvements build trust and ROI over time.

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Member Avatar for Amol555

Yes i think Video marketing is best strategy for promoting your business. you can attract more traffic through videos.

Member Avatar for Dani

No, because it's expensive to both produce and run preroll video ads. I think the cost of producing video ads makes them cost prohibitive.

Or are you talking about uploading Youtube videos, themselves, as part of a marketing strategy? I think that's very beneficial, but also very time consuming :( Plus you need great ideas to go viral. Great for those capable of doing it ... unfortunately I'm not one of them!

Member Avatar for GrowFastDigital

The main thing here is to drive the traffic so having video containing effective clips will definitely leds to grab more attention by the users that will directly hels in driving traffic and to establish the business

Member Avatar for hmmricha

Thank everyone for your response. Dani, I don't think video marketing is expensive. If we have videos that is compelling enough, then we don't have to put more effort to make it viral. That way we can increase brand awareness / products promotion / awarness about causes etc. If video is only for products promotion or self brand promotion, then it may cost more to advetise video.

Member Avatar for LaxLoafer

it will definetely increase your ranking in google.

Search engines consider various metrics when ranking pages but producing video content is not one of them, as far as I know. Could you explain further how video marketing affects ranking?

Member Avatar for PixelatedKarma

@Lax - one popular metrics that larger search engines (especially google) loves is the popularity of a website and its bounce rates. If a video is effective enough to draw people to a website; you gain the popularity aspect of that algorithm (see Alexa top 100 - none of those sites have less than a few million unique visits a day).

That brings us to bounce rates; if you have created one video that has capitvated enough people that they actually want to engage your website (not just visit the main page and decide they've been decieved) OR if your website has more videos like the one they just watched; they are likely to stick around longer. If they stick around longer = lower bounce rate.

So thats from the search engine/viewer prespective. Ontop of that if your video references your site's content in context then when people are searching for that content you'll also have your video ranking in the SERPs for hopefully the same or similar keywords to your website. Additionally the search engine may also look at that video as an additional resource to prove you belong in that content category thus adding more authority to your domain/page. The more authority your webpage / domain has; the higher you rank.

End of the day you need to remember that Search Engines nowadays are putting very strong value on new and original content and its weighted more towards video and images then it is written content. So in laymens terms; videos on youtube can and will act in a similar regard to a less spammy version of guest blogging, especially when you are properly linking youtube and your website.

Member Avatar for ShuchitaG

Video Marketing is also a different and intreseting way of sharing the content.

According to a study: 90% of online shoppers said they find video helpful in making shopping and buying decisions.

That's why now adays its necessary to add videos in their ecommerce stores.

Member Avatar for mindstreak

A lot of large scale business focus on video marketing as they build there reputation and also generate huge investments from it.

Member Avatar for rseotech

any one share video marketing work startegy and plan with me.

Edited by rseotech
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