Member Avatar for Dianne Watts

Can you advice me useful video marketing strategies or tips ?

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  • 12 Replies
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  • 5 Months Discussion Span
  • Latest Post Latest Post by kennethcbrown15

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A compact, updated playbook that builds on the thread (notes from , , , and ) and focuses on practical, modern steps that still work years later. First, map format to goal: short vertical clips for top‑of‑funnel awareness, mid‑length explainers and demos for consideration, and testimonials/tutorials for conversion and retention — short and long formats both play complementary roles. (business.google.com)

Production and audience retention matter more than polish alone. Treat videos as “nose–body–tail”: the nose (first few seconds/percent of the view) must prove value fast; if retention drops immediately, the topic or hook needs reworking. Captions/subtitles are non‑negotiable (auto‑captions are a start but should be edited), and brief on‑screen text helps in sound‑off environments. These steps drive higher watch time and accessibility. (wistia.com)

Make videos discoverable and indexable on owned pages, not just platforms. Add a clean transcript on the watch page and include VideoObject structured data so Google can show thumbnails, durations, and key moments. Example (replace placeholders): 

<script type="application/ld+json">
{
  "@context":"https://schema.org",
  "@type":"VideoObject",
  "name":"SHORT TITLE",
  "description":"One-sentence description of the video.",
  "thumbnailUrl":"https://example.com/thumbnail.jpg",
  "uploadDate":"2025-12-01T12:00:00+00:00",
  "duration":"PT2M30S",
  "embedUrl":"https://www.youtube.com/embed/VIDEO_ID",
  "contentUrl":"https://example.com/video.mp4"
}
</script>

See Google’s video structured‑data guidance for required fields and key‑moment options. (developers.google.com)

Distribution and measurement: repurpose long form into 15–60s vertical clips for Shorts/TikTok/Reels, tailor captions/CTAs per platform, and treat the first 48 hours as the evaluation window for momentum. Track CTR, watch time / relative audience retention, and conversions with UTM tags + GA4 (and platform pixels) so cross‑platform attribution is clear. Use controlled thumbnail/title tests where available and iterate on the winners. ()

This complements earlier tips in the thread (creative formats, sharing, simple tools) by adding retention diagnostics, structured data for search, caption discipline, and measurable distribution workflows.

Recommended Answers

All 12 Replies

Member Avatar for stultuske

video? are we talking video tutorials? about it? about how to cook? are we talking about promotional video's? are you trying to simply share your favourite music clips?
what do you want/need it shared for?

Member Avatar for happygeek

You would think that someone from a digital marketing agency with clients such as Ford might know this stuff already, wouldn't you? Unless Dianne is just advertising that agency by way of her signature link, in which case the poor association still stands.

Edited by happygeek
Member Avatar for manishshah

okkk find on Youtube

Member Avatar for mathapathibng

Create some interesting videos and upload it on YouTube or any other video publishing websites.

Optimize Video title, description and tags.

Try to build some backlinks so that you can rank video in Search engine.

Apart from this you can share videos on social media sites. Write blogs and embed videos in it to make it reach to the mass audience.

Member Avatar for Piers Rollins

Create an informative video based on your business, products and services with the help of online video creation tools such as Animoto and Pro Show Web, etc. And then share it on video sharing sites such as YouTube, Vimeo and Flickr, etc with the proper title and description. Remember, most sites will allow you to place your links in the description part, so make use of it.

Member Avatar for joshmath710

Create a video that explains your products/services. Animated videos are best employed today as it involves animated characters which brings business understanding easier.

Member Avatar for cwvps

Think about the lenghth of the video, because some surveys say that a marketer has 1o seconds to grab viewer's attention. Pay attention to your video analytics data. Think where you're going to place your videos (on YouTube or directly on Facebook).As for the content, you should know that the content should solve problems and provide new information. Make videos user friendly-easy to browse, link and share. Use in-video links, quizzes, surveys. Use transcriptions. Host videos on your own domain. Allow embedding.Use tags, sitemapsa and provide valuable content.

Member Avatar for advent_geek

Google it :p

Member Avatar for spellvamp

There are hundreds of video marketing tips that you can count on. Just search on Google and Youtube to learn more about it. If you want to get started with video marketing, you should know the basics first before jumping into advanced strategies. I hope this helps you out. Cheers!

Member Avatar for Ksmartfingers 
This is a nice post. I learnt a lot here.
Member Avatar for sophiaharris

Yes there are plteny of video marketing strategies, you can use but I have found of them here are very interesting.

Member Avatar for kennethcbrown15

Video marketing is one of the most effective strategies that you might use to promote your brand. Hire a reputed video production company for creating good quality videos for your products or services.

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