Member Avatar for advent_geek

Hello,
any idea about google video advertisement,

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  • Latest Post Latest Post by CantonMIGD

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Short answer: YouTube ads can absolutely be worth it — but only when the creative, campaign type and measurement match your goal. This quick, practical guide builds on points from , , and and gives a compact decision flow you can use today.

First, pick the objective, then the format. Use bumper/non-skippable or Video Reach for pure awareness and frequency; use skippable in‑stream / Video View (TrueView) for consideration; use Video Action / Demand Gen or in‑feed formats when you want direct conversions. Different formats behave and bill differently, so pick the one that maps to your KPI. ()

Targeting and bidding: YouTube (via Google Ads) supports demographics, affinity and in‑market segments, custom audiences and remarketing lists — so you can layer intent and interest signals rather than spray-and-pray. Video bidding can be CPV (pay per view), CPM (pay per 1,000 impressions) or action-based depending on format; for example, an in‑stream “view” is generally counted at 30s (or the end if shorter) or on interaction, which affects what you pay and how you judge performance. (business.google.com)

Creative and measurement: earn attention in the first 3–5 seconds (ABCD: Attention, Branding, Connection, Direction). Front-load the hook, tie brand to product visually, and include a clear CTA. Track the video funnel — impressions → engagements → views → clicks → conversions — and use view rate, view‑through conversions and CTR to spot where viewers drop off so you can iterate. Run disciplined A/B creative tests and optimize for the metric that matters to your goal (reach vs conversions). (thinkwithgoogle.com)

Quick checklist: if your message needs story, demo, or sight‑sound impact (films, product demos, brand builds), prioritize YouTube; if your offer is impulse retail and you have static creative, test Facebook/Instagram side‑by‑side. Start small, test creative+audience combos for 2–4 weeks, measure CPA/ROAS, then scale what performs.

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Member Avatar for OtisGross

Of course. With Youtube ad, you can select your target audience by gender, age, interests and location. You can reach your ideal customers. In fact, you only pay when people watch your ad so will not waste money in advertising to those who are not interested in your business.

Member Avatar for mikesmithnew

Advertizing on Youtube is purely depends on your niche. If you are promoting a Film, or short film, youtube will be the best option. For online clothing niche, facebook ads can perfom better. Also if you are promoting web-site development services google adwords can outperform youtube.

Member Avatar for advent_geek

Thanks a lot for your valuable answers Guys

Edited by advent_geek
Member Avatar for CantonMIGD

Youtube ad is always useful. Many people get to see your ad.

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