There is no shortage of social media platfroms to market services and products. What is the best criteria in you opinion to chose the platforms- rank, traffic or populairty. How would you judge the appropriateness?

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It depends who your target audience is and the goals of your particular campaign. Google AdWords does awesome for me with DaniWeb, and Facebook ads do terribly with DaniWeb. However, AdWords does terribly for DaniPad, and Facebook is awesome with DaniPad.

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It depends who your target audience is and the goals of your particular campaign. Google AdWords does awesome for me with DaniWeb, and Facebook ads do terribly with DaniWeb. However, AdWords does terribly for DaniPad, and Facebook is awesome with DaniPad.

First research your target audience. Search where your actual customers go, act and think. Social media strategy goes by the behaviour of your target customer. One think you should understand that every social medium is unique and has a unique tendency. Facebook, twitter, Google+ has own set of rules. Appropriateness can only be defined by the customers online journey.

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