There is no shortage of social media platfroms to market services and products. What is the best criteria in you opinion to chose the platforms- rank, traffic or populairty. How would you judge the appropriateness?
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It depends who your target audience is and the goals of your particular campaign. Google AdWords does awesome for me with DaniWeb, and Facebook ads do terribly with DaniWeb. However, AdWords does terribly for DaniPad, and Facebook is awesome with DaniPad.
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