Member Avatar for sck4784

How much traffics you are getting from Facebook and Twitter and what strategy you are following to target these social networks?


Also post your Facebook, Twitter and Linkedin profile here so that interested member can follow or connect with you.

  • 3 Contributors
  • 3 Replies
  • 101 Views
  • 4 Days Discussion Span
  • Latest Post Latest Post by InsightsDigital

Dani AI

Generated

Short, practical plan to move from "how much traffic" to "what that traffic is worth" (builds on points from , and ).

  • Pick one primary business outcome (email signups, demo requests, purchases) and 2–3 KPIs to track: referral sessions from the platform, conversion rate on a social-specific landing page, and assisted conversions/value in your analytics.

  • Instrument consistently. Add UTMs to every social link (example: ?utm_source=twitter&utm_medium=social&utm_campaign=fall_launch&utm_content=creativeA). Install platform conversion tags (Meta Pixel, Twitter/X conversion tag) and validate them with your tag manager or debugger tool.

  • Use social-tailored landing pages (single clear CTA, mobile-first, fast). That separates channel performance from site-wide noise and makes A/B tests meaningful.

  • Run quick paid tests to validate audiences and creative before scaling; measure cost per lead and lead quality, not clicks alone.

If traffic or conversions look wrong, check for missing UTMs, link shorteners stripping referrers, pixels that never fire, or slow/redirecting landing pages. Compare platform native stats with GA4 (or your analytics) and review assisted-conversion reports to see social’s real influence. For narrow B2B verticals, prioritize lead quality and pipeline metrics and allow several weeks for patterns to emerge.

Recommended Answers

All 3 Replies

Member Avatar for InsightsDigital

I have a few twitter accounts and I have posted links in all of them. It depends on many factors such as:
1. the quality of your posts - are you only posting links or are you actually contributing to others by retweeting and responding to other - thus creating that sense of community
2. Are your links self serving or its actually helping others?
3. Type of followers

All these factors affect your click through rate in TwitterLand.

Member Avatar for MktgRob

With one of my clients I use Twitter and I am getting some results now after a few months but as they are in a niche market my results were going to be slow in developing. Depending on what you are marketing and who you are marketing to, you may want to vary where you are promoting your site. My client markets high end accounting solutions to corporate customers and I am getting the results I am with twitter as well as with Linkedin.

Member Avatar for InsightsDigital

The type of metrics and KPIs you get from a social media campaign varies per tactic and vertical. Just keep that in mind.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.