Member Avatar for goodtaste

Hi Everyone! I have been analysing and watching my Twitter account (the actions and activities of my followers) and I have noticed a steady decline and a massive turning away from Twitter into Pinterest, Google Plus and Instagram. I still get acitivity and traffic from Twitter, but it is by no means the volume I used to get. Twitter used to be my main source of traffic, it is no longer. Has anybody noticed the same thing or is it something particular to my niche? Thank you!

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Dani AI

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Short summary and context: the social landscape you were watching in 2015 did change — but not in the simple “everyone moved to Google+” way the old posts guessed. Google+ was shut down for consumers in April 2019, so it’s no longer a traffic destination. Twitter was bought by Elon Musk in October 2022 and later rebranded to “X,” and that ownership/brand upheaval coincided with advertiser caution and measurable drops in some traffic and ad revenue for the service. At the same time the market shifted toward visual and short‑form platforms (Instagram, then TikTok), which now capture a lot of attention and discovery. (theguardian.com)

How to tell if your loss of Twitter traffic is platform‑wide or niche‑specific:

  • Compare referral sessions and goal conversions by source in your web analytics (don’t just look at raw visits).
  • Use consistent UTM tagging so social campaigns are attributed correctly.
  • Check the platform metrics (X/Twitter analytics, Instagram Insights, Pinterest analytics) and compare active engagements (clicks, saves, shares) rather than vanity totals.
    If you use GA4, check the Traffic Acquisition and attribution settings carefully — attribution model changes or misconfigured referrals can hide which channel actually drove conversions. (searchengineland.com)

Practical next moves tied to earlier replies: ’s gut was right to notice fewer Twitter referrals; ’s decision to focus on one or two platforms is sensible. Pick one owned channel (email list or your blog/SEO) plus one or two social platforms that match your content format (visual = Instagram/Pinterest, short video = TikTok, conversation/news = X). Repurpose the same core content into platform‑native forms (single image → carousel → short video → newsletter excerpt) and run 60–90 day tests to compare cost per conversion.

Quick checklist: audit referral and conversion data; add UTMs where missing; choose 2 focus channels and a weekly posting plan; build or revive an email welcome series as the “owned” fallback; track outcomes and double down on what converts.

Recommended Answers

All 14 Replies

Member Avatar for daniwebfan2009

I haven't noticed what you have, goodtaste, but rumor has it that Google may buy Twitter. Perhaps all the traffic that ran to Google+ will run right back. LoL

Member Avatar for Stuugie

For my MLM business I moved from Twitter to Instagram and G+. I still post to Twitter but I don't monitor it like I used to. There are probably many MLMers like me that have done the same. G+ is much better because there are groups and sub-groups, with no character restraints. IG has always been better than Twitter as far as user counts and it steadily increases too.

Member Avatar for goodtaste

You guys are right, I believe that most people are migrating to Google+ and Instagram. I have noticed that a whole lot of my followers are active elsewhere but not on Twitter. Thank you for your replies, you have confirmed my gut feeling!

Member Avatar for theredhosting

go for google+

Member Avatar for goodtaste

I've heard a rumor that Google might buy Twitter...is there any truth to that?

Member Avatar for rockingjohncart

It's fake news dear. I never heard about it.

Member Avatar for supracare

No, I haven't noticed that. But Twitter userbase are not increasing as compared to other social media sites.

Member Avatar for cwvps

In any case, it seems to me you should open Google+ and Instagram account. It can't hurt.

Member Avatar for goodtaste

My plate is full to overflowing with Facebook, Google+ and Pinterest. I have barely a presence on Twitter anymore, but I am considering Instagram, thou I don't know when I will be able to fit it in.

Member Avatar for Stuugie

If you're on social media for the purposes of business, the best advice I've ever received is to go with one or two max and devote your time to less. For my business, I have been working Instagram mostly, with Facebook not far behind. I still post on G+, Twitter, Pintrest, and Tumblr, but my focus is Instagram and Facebook.

Member Avatar for Dani

Twitter has never been a big traffic generator for me. Google+ even less so, however. I can't imagine that more traffic is coming from Google+??

Member Avatar for Stuugie

G+ gets roughly 2 million posts per day, which is one of the lowest of all social media platforms. However, G+ is better than them all with regards to groups and communities. I will get likes on my posts weeks and even months after posting whereas IG, Twitter, and even FB are quick scrolling platforms so posts get lost and forgotten a lot easier.

Member Avatar for goodtaste

You are right Stuggie, I wonder how Pinterest stacks up against the others. I know my stuff gets repinned and I am also getting traffic from there. I am in some G+ communities and try to participate in them.

Member Avatar for goodtaste

Google+ might be young but with people like Guy Kawasaki promoting it, it's becoming rather popular these days...

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