Print adds suport your online marketing. Visualy appeared adds that frequenetly come across the eyes and mind help to strenthen you online brand value. An online buyer with visual adds impcat on mind takes less time to decide.
Yes I agreed with @bordogamesdev, as it all depend on what kind of your target audeince are? If your target audinces are youth than you might need to focus on online ads rather than print ads because maximum youth you can find over the internet. Even sometime we can combine print and online ad to get covered all audience Here can check how combinging online with print helps in comprehensive branding. https://www.thebusinessprinters.com/combining-online-print-comprehensive-branding/