I wanted to start a discussion in this group around website push notifications and what are the best use cases for this technology.
Disclosure: We've just launched a tool that lets websites send push notifications. It's very new and we wanted to take feedback from knowledgeable members of this group on what they think are the approriate cases in which a website push notifications should be preferred over email, or other channels of communication.
Some tidbits of information we've received from our customers so far: website push notifications are most useful to send information regarding time-bound discounts (such as offers which are expiring in a couple of hours or a couple of days). It is also very useful to send personalised updates and alerts (where the object of the communication is just to provide some important information and an email could be overkill).
I'm curious to know: what are your thoughts on website push notifications? How do you see them evolve and change the online space? And what situations and cases are most appropriate for using website push notifcations as compared to, say, emails or SMS or Facebook/Twitter messages.
Would love to get everyone's thoughts on this.