Google is currently testing a new ad model, the "cost-per-action" ads. Basically, the advertiser no longer gets charged for clicks, but rather when the clicks result to an action that the advertiser is seeking such as purchases, membership sign-ups, etc...
I absolutely would love to sign up for this program as I would only be charged for traffic that turns into sale leads.
The current Pay-Per-Click model is flawed as I believe there is too much fraud in this and advertisers such as myself are loosing a lot of money in fraudulent or useless clicks.
What do you guys think? Would it cost too much to the advertiser?
More on this can be found in this press release: http://www.prweb.com/releases/2006/6/prweb403094.htm