Dani 4,084 The Queen of DaniWeb Administrator Featured Poster Premium Member

I am trying to get the hang of Google Analytics 4.

One of the conversions that we track is sign ups.

I'm seeing a lot of conversions attributed to the Organic Social group. However, a lot of these conversions are people who found the site some other way (e.g. organic search), and then subsequently signed up through a social OAuth flow (e.g. Log in with Facebook).

We are using the cross-channel attribution model that looks at first click, last click, etc. So I get, I suppose, that I'm wanting to look more at first click organic social conversions as opposed to last click. However, this still doesn't give me an accurate picture when someone first stumbled across my site from organic search, then subsequently from a facebook post, and then chose to sign up.

How can I exclude the portion of the conversion path that goes https://www.daniweb.com/connect/profile/auth/ -> redirect to social network OAuth -> redirect back to DaniWeb from the conversion flowchart?

Hopefully this makes sense.