Member Avatar for Mindmade

Hi Guyz,
How much a Research before designing a logo is important?
And Please share the process that you guys do for Research about the brand, their voice, tone and etc.

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  • Latest Post Latest Post by becketharper585
Member Avatar for GregSStagg

Extensive research is required before creating a logo for a brand. Logos is the interface of a brand it means and talks a lot about the brand. it has a significant role in visually representing the brand's identity. Understanding the brand helps you to know about the brand's history, motive, audience, products and vision so you can make a logo that represents the brand. Analyze competitor's logos to stand out and be unique in the market which leads to attracting customers. make logos that convey a message and should meet industry standards. logos must last long without any flaws.

Member Avatar for becketharper585

Deep research before designing a logo ensures it resonates and stands out for the company and its audience. Detailed research before creating a logo is beneficial for its success, as studies indicate that well-designed logos significantly improve brand value and can affect trust in various industries.
Before delving into logo design, conducting competitor analysis proves essential, allowing the competitive logo to enhance your brand's position in the market. It is a kind of strategy that I often apply.

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