Member Avatar for VCLKhelp

Just wanted to get thoughts, feelings, opinions, or concerns about Valueclick.

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  • Latest Post Latest Post by pulse

Dani AI

Generated

Brief, practical notes for publishers reading this thread later: two recurring needs show up in the replies — stronger, account-level control over which advertisers appear, and getting the best revenue without losing control of site brand or fill. raised the domain-blocking idea and noted the feedback; below are durable, publisher-side approaches that work whether or not the network adds a permanent “block domain” feature.

  • Ask the account rep for concrete options first: advertiser IDs, creative IDs, or an account-level suppression list. Provide sample creative URLs or landing domains so they can act quickly.
  • Put a thin server-side wrapper around third-party tags so you can inspect creatives before they reach users. If a landing host or creative source matches your blacklist, swap to a house ad or the next tag in your rotation.
  • Use a simple waterfall: direct-sold > higher-yield networks > other networks as fallback. Log eCPM and fill rate for each tier and adjust priorities based on measured revenue, not impressions alone.
  • Keep a running CSV of blocked domains/creative IDs and share it with the rep; that makes it easier for them to add permanent suppressions for you.
  • Measure the right things: eCPM, effective fill, viewability and user experience. Small placement or creative-size tweaks often beat swapping networks.

Example pseudo logic you can implement in a wrapper:

if creative_host in blacklist:
    serve(fallback_tag)
else:
    serve(network_tag)

Cautions: modifying tags can affect tracking and attribution — verify with the network to avoid payment disputes. Test changes in a staging environment, collect logs, and escalate to the rep with exact creative samples if the problem persists.

Recommended Answers

All 11 Replies

Member Avatar for Dani

Very nice intuitive interface for reporting. Good quality of advertisers - MUCH better than they used to be. Also, they're a big company, with a lot of power in the industry, so they have good pull from major advertisers.

As far as complaints go, I would like to be able to block by domain name instead of just by campaign. (Can I do this already?) For example, if I really don't like www.companyxyz.com and I don't want to advertise for them, ever, I don't want to constantly be blocking new campaigns they may start running. I also would like to see redirections allowed for default banners which would allow me to move them higher up in my ad chain.

The payouts really aren't that hot. When I was rotating ValueClick with Tribal Fusion above-the-fold leaderboard ads, I was getting about $2.50 CPM off of Tribal and about $0.25 CPM off of ValueClick. ValueClick and Tribal Fusion even were running some of the same campaigns at the same time!

Member Avatar for VCLKhelp

Thank you for your input. Currently we don't have the option for publisher's to permanantly exclude an advertiser. I've had this issue brought to my attention a few times recently. I can't promise anything but I'll take any suggestions and have them reviewed.

March is shaping up to be a good month and payouts have increased significantly due to increased inventory and quality ads.

Thanks again for your input.

Member Avatar for Dani

Thanks for the prompt response! I'm not running ValueClick right now because I've actually sold out in selling inventory directly, and therefore am not using any affiliate networks nor ad representation companies - Tribal Fusion included. But your banner code is all still on hold, ready 'n' waiting, in my rotation :) I'll probably be switching it on and off every now and again.

Member Avatar for floris

ValueClick is nice I think, I've used it a few times on various sites and got positive responses to it.

Member Avatar for VCLKhelp

When was the last time you used Valueclick's service, Floris?

Member Avatar for Dani

That's what I was just thinking. ;) Unfortunately, I just recently asked Floris to advertise on his site, and he said that he is not doing any banner advertising in 2005 :(

Member Avatar for pulse

I applied for Valueclick today. Let's see how things go :)

Member Avatar for floris

Our site is non profit, we had a few advertisement stuff in 2004 to cover some costs, but now we don't need any of that. I used valueclick on a ezine web site I admin with a friend and write reviews for.

Member Avatar for VCLKhelp

Pulse,

What URL did you sign up with?

Member Avatar for VCLKhelp

Floris,

If you need a good ad network we'll be more than happy to review your site(s).

Member Avatar for pulse

Pulse,

What URL did you sign up with?

PulseToday.com :)

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