Member Avatar for Doriat

Hello everyone,

can you please advise me most popular software magazines in US and Brazil?

I am plan to use some of my advertising budget to buy either ads or articles from magazines on my software product. Which magazine is the most popular in these countries?

Regards,

Doriat

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Dani AI

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Brief context: asked for the most popular software magazines in the US and Brazil, and offered a few suggestions. Rather than chasing "most popular" alone, focus on audience fit (B2B vs consumer, developer vs IT manager), language/region (Portuguese in Brazil), and measurable reach. General-interest titles can help awareness for consumer software; vertical trade or developer-focused outlets usually give better leads and higher conversion for technical products.

Practical evaluation checklist:

  1. Define the target persona (job titles, company size, buying role, geography).
  2. Request each publisher's media kit and audited circulation/readership figures.
  3. Verify audited numbers (US and Brazil audit bodies differ), and ask for reader demographics and pass-along rates.
  4. Check editorial calendar for relevant themed issues and opportunities for sponsored articles or product reviews.
  5. Get web metrics for the title's digital properties (unique visitors, engagement) and bundled print+online packages.
  6. Start with a small, time-bound test buy and compare CPM/CPA before scaling.

Tracking and tactical notes: publishers should provide insertion specs, deadlines and case studies. Track results with unique landing pages, promo codes, UTM-tagged URLs or dedicated phone numbers so print-driven response is measurable. Negotiate an editorial placement or review when possible—editorial credibility often outperforms display ads. For Brazil, confirm localization (Portuguese copy, local support) and regional distribution. For circulation verification, consult the US audited media body and Brazil’s circulation verifier (links in the publishers' media kits).

Recommended Answers

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Member Avatar for bobchrist

Check with computerworld, for Brazil I have no idea.

Member Avatar for Doriat

Check with computerworld, for Brazil I have no idea.

thank you. I was able to gather couple of more from US but still badly need Brazil.

Member Avatar for bobchrist

Check out CoDe Focus & Pulso

Member Avatar for Doriat

thank you. Any more in US?

Member Avatar for Doriat

do you think Pulso is good for software promotion - looks like general magazine?

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