Member Avatar for SEO Cat

Hi guys,

I have a website which generates about 90,000 hits a month and 5000 visits per month.

I have had an advertising enquiry in asking for the following

1) on your homepage only
2) your content pages
3) banner + text on homepage
4) banner + text on content pages

How much should I charge? Or better yet are there guidelines available for this sort of thing?

Best

Julian Hall

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  • Latest Post Latest Post by jaime

Dani AI

Generated

A compact, practical framework for pricing display inventory that responds to the points raised by and the follow-ups from , , and .

Price by measurable inventory and by advertiser objective. Convert monthly ad inventory into impressions (not "hits"), decide whether the buy is brand (flat monthly) or performance (CPM/CPC/CPA), then justify any placement premium (homepage vs content pages) with evidence: higher viewability, guaranteed position, or exclusivity. Because noted analytics differences, provide the advertiser with the metrics used and a one-line methodology (GA sessions/pageviews plus server-log reconciliation) so there is no confusion.

Use simple transparent math and clear multipliers. Start with:

  • baseline price = (monthly_impressions / 1000) * CPM
  • apply multipliers for placement, size, exclusivity, and targeting
    Keep multipliers defensible (e.g., modest premium for homepage, larger for exclusives) and explain them in the rate card.

Prepare a negotiation pack every time:

  • verified metrics (uniques, pageviews, top countries, device split)
  • screenshot of exact placement and ad sizes
  • creative specs and allowed third-party tags
  • reporting cadence and sample report
  • minimum run length, cancellation terms, makegood/refund policy, and fraud protections
    For smaller sites (as implied) prefer performance-based or sponsorship deals; for direct advertisers (as might want) highlight audience relevance and conversion examples rather than raw impressions.

Simple formula example:

price = (monthly_impressions / 1000) * base_CPM
price *= placement_multiplier   # homepage > content
if exclusive: price *= exclusivity_multiplier

Transparent math, a short test period, and clear reporting will win higher rates more often than an arbitrary flat number.

Recommended Answers

All 6 Replies

Member Avatar for internet-tv

Will you send me the website name? Is most of the traffic in the UK?

Member Avatar for jeffpaul

how come u manage heavy traffic,I want know.Give some tip how do i increase my traffic.

Member Avatar for jaime

how come u manage heavy traffic,I want know.Give some tip how do i increase my traffic.

I also have a site which generates 2000 visits a month.How could I earn money?How much should i charge an homepage banner?

Many thanks

Mirror Frames

Member Avatar for gdi

it depends on the website content and the origin of your traffic. i am looking to advertise with banners in some websites so you can PM me your website, i will take a look and if its related to what i am going to promote we can make a deal, i can pay you and you can put my banner over there :)

Member Avatar for kronikmedia

We are and have been thinking of monetizing using banner ads on our website. We get completely different statistics in Google analytics and Awstats.

Which one should be used as a true measure of statistics for marketing purposes.

Member Avatar for jaime

it depends on the website content and the origin of your traffic. i am looking to advertise with banners in some websites so you can PM me your website, i will take a look and if its related to what i am going to promote we can make a deal, i can pay you and you can put my banner over there :)

Hi , my site is dealing with e-procurement software and visitors are mainly IT professionals.Take a look at http://www.chemporium.com

Please let me know,

Bye

Specchi

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