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How much for an iPhone-powered TomTom satnav? That's the question that has been on the lips of many an iPhone user ever since TomTom announced it was developing a version of the market leading turn-by-turn satellite navigation system especially for the iPhone. Now, it seems, we are a little closer to knowing the answer. I just hope you are sitting down before I reveal it.

According to one online retailer which has broken ranks and gone public with pre-order pricing, if you want an iPhone-powered TomTom satnav in your car it will cost you a cool £113.85 ($193.75) which works out to £99 ($168.50) plus tax. Which is not, by a long shot, the most expensive iPhone app.

Now before you reel too far back in absolute horror, that isn't the cost of the maps and satnav software alone. In fact it's the price for an in-car kit which includes the software (with the latest Tele Atlas mapping and the TomTom IQ Routes feature) plus a specially designed, and I have to admit rather sexy looking, cradle which provides secure docking, enhanced GPS performance, voice instruction sound boost, hands-free telephone calling and in-situ charging of your iPhone.

In fact, a quick scout around the same site that has published that pre-ordering price is selling the cheapest standalone TomTom in-car unit for £118 ($200) which means that the iPhone version is actually cheaper, assuming you already own an iPhone 3GS that is.

Currently TomTom are neither confirming nor denying the pricing, or availability for that matter, other than to say that the cost is to be confirmed and the iPhone satnav should be released this summer.

Of course, the TomTom software application itself will also be available from the Apple App Store as a standalone download for the iPhone, and one has to assume that the cost will be fairly dramatically reduced if you are not buying into the hardware kit as well. Certainly one would hope that it will swing in lower than the only real competition at the moment, the Navigon MobileNavigator for iPhone which is currently being sold at a reduced price of £59.99 ($102) for the European maps version until the end of August when one assumes it will zoom back up to £79.99 ($136) - you also have to assume that the timing of the price cut is to try and ward off the inevitable TomTom effect. Which does, indeed, bode well for a release some time later this month.

There are still some questions to be answered, such as will TomTom for iPhone be Homer Simpson powered and how will the in-car kit deal with the 3GS getting hot issue considering Apple has already warned about leaving the phone exposed to heat through car windows.

It will be interesting to see if the new TomTom software developed for the iPhone can actually use data for traffic reporting. If so, I might just be tempted to invest. My wife has had her eyes on my TomTom Go530 for quite some time, so all being well I might just have solved the what to get her for Xmas problem - and, no, I don't mean the iPhone car kit!

As Editorial Director and Managing Analyst with IT Security Thing I am putting more than two decades of consulting experience into providing opinionated insight regarding the security threat landscape for IT security professionals. As an Editorial Fellow with Dennis Publishing, I bring more than two decades of writing experience across the technology industry into publications such as Alphr, IT Pro and (in good old fashioned print) PC Pro. I also write for SC Magazine UK and Infosecurity, as well as The Times and Sunday Times newspapers. Along the way I have been honoured with a Technology Journalist of the Year award, and three Information Security Journalist of the Year awards. Most humbling, though, was the Enigma Award for 'lifetime contribution to IT security journalism' bestowed on me in 2011.

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Last Post by happygeek
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Here's the latest from a TomTom spokesperson:

"As we have not confirmed pricing for the iphone app, we are unsure why this website is quoting that price. It will shortly be removing the information."

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Interesting: Co-Pilot satnav has now been released for iPhone 3G/3GS - so that is two that have jumped the gun on TomTom. Pricing for the software only Co-Pilot option is £25.99 ($43.50) and we should have a review up just as soon as we've had a chance to get it tested.

So far, TomTom is the only company that is going down the hardware route, adding what could turn out to be the all important additional GPS reception boost and charging functionality. iPhone users have pretty much defined themselves by not being shy of spending cash, they have iPhones for a start, and this is especially true as far as the new 3GS is concerned - so have TomTom got it right by going for the full monty kit and not worrying too much about the perceived value for money equation? Time will tell, and so will DaniWeb just as soon as we get our hands on a review unit!

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Looks like TomTom is having problems with the car kit for this, as it has now said it won't be out for the summer but will be October instead. If all was well, and the thing was working 100%, you can bet your bottom dollar it would not only be on sale now but would have been released at the same time as the iPhone app. Especially as there is talk of a Navigon car kit being released real soon now.

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This just in from TomTom:

London, 24 September 2009 – TomTom announces today that the TomTom car kit for the iPhone will have a recommended retail price of £99.99

The TomTom car kit will be available this October and will be sold separately from the TomTom app. It will be compatible with the iPhone 2G, 3G and 3GS.

All further details on the car kit will be made available soon.

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