A few days ago I was reporting that people were unable to buy an iPhone 4 even if they were an existing customer.

It gets more complicated.

The story now is that O2 and other UK carriers are accepting orders only from people who are existing customers. (Except me, as you'll gather from the previous story).

It now emerges that a number of people in America have had emails saying their iPhone orders will not be fulfilled. They have been asked to go to a retail store instead.

No orders being taken yet from some outlets, even for existing customers. Cancellation of orders placed in good faith.

If I were an Apple shareholder I'd have mixed feelings. I'd think it was great, they can't make the phones fast enough. I'd also be concerned, though, about the prospect of a public backlash - and the long term effect this would have on sales.