Recent Apple Reports Tough To Sort Through

Techwriter10

Last week was a tough week for Apple followers as we were bombarded with a slew of stories that sounded dire, but upon further examination maybe weren’t so bad (or maybe they were).

Confused yet? You’re not alone. Let’s look at three stories from last week that illustrate this issue.

The iPhone 4 Antenna Issue

I wrote about this issue on Friday in Apple iPhone 4 Explanation Letter Borders on Surreal. We had people saying there was a real issue. We had Apple’s convoluted letter of explanation that it was an issue, but not really. We had antenna experts telling us Apple was right and Consumer Reports telling us the problem wasn’t so bad.

I had one DaniWeb community member tell me he tried squeezing his BlackBerry and the bars did drop. That prompted me to look at how I held my iPhone 3G. In most cases I held it fairly loosely, even when talking on the phone, but even when I tried to squeeze it (which seemed silly), I had no bars drop.

Who's right? It’s hard to sort through all of this as a consumer that’s for sure.

The Steve Jobs email

Then there was the story of the Steve Jobs email. Boy Genius first reported of a supposed email from Steve Jobs, in which he stated, “Relax it’s just a phone, or words to that effect. Then we had Apple public relations releasing a statement it was a hoax, then we had a slew of condemnations of Boy Genius and his reporting. Then, came this story yesterday from Boy Genius, who admitted errors, but stood by his story.

It’s hard to tell fact from fiction here.

The iTunes Account Hack

Just yesterday, stories began to circulate from Engadget, Mashable and other outlets that suggested there was a fairly elaborate iTunes account hack going on. I even wrote a quick post on my by Ron Miller blog on how to check your iTunes account activity just to be sure it hadn’t been (still a good idea, regardless). But a couple of hours after the story broke came another story that the story was greatly exaggerated.

If you’re not confused by all of this, you probably should be. It’s a mess of he said/she said and yes/no/maybe/maybe nots. As a writer who covers all of this, I keep looking for the angle to respond. Sometimes I’ve jumped right in as I did on Friday with my response to Apple’s Antenna letter, and sometimes I just have to sit back like you and wonder how it’s all going to settle out and how we figure out what's real.

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About the Author

I am a Freelance Technology Journalist, blogger, FierceContentManagement editor and Contributing Editor at EContent Magazine. I have been writing about technology since 1988 and publishing credits include InsideCRM, CIO.com, Streaming Media Magazine, eWeek, BusinessWeek SmallBiz and Network World. I have also written White Papers, documentation and training for a variety of corporate clients, big and small. I co-founded [url]www.socmedia101.com[/url] in 2009 and contributes regularly to its content. You can learn more by visiting my blog, by Ron Miller at [URL]http://byronmiller.typepad.com[/url].

I won an Apex Award for Publications Excellence in Feature Writing in 2006, 2007 and 2008.

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Member 784383 0 Newbie Poster

Apple, Apple, Apple. What has happened to you? Just two weeks ago you were riding high on the iPad and the iPhone 4's pending launch. Then you let AT&T kill the unlimited data plan and gave us a phone that has lots of problems. You gave us a lame response from a petulant CEO and now you cannot even get the mea culpa right in iteration #3 or 4.

Read this awesome article that lays into Apple for its quasi apology. Very funny.

http://www.dailygoat.com/2010/07/apple-announces-stunned-iphone-suck/

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