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I still recall Bill Cosby saying "if you like the old Coke then you will like the new Coke even better". Of course, they had a reason for the change. They changed the ingredients to make it cheaper to manufacture. Of course, this translated to (they were hoping) bigger profits rather than a price reduction. See what happens when you take something that people like and completely fuck it up for all the wrong reasons? The marketplace responded and New Coke was quickly buried.

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