Ahhh Davey you beat me to it! I think this is really great news overall for the internet, its users, and most importantly user privacy.
Unfortunately I do fear that this will be the beginning of the end of websites built "just because" - ie. fan sites, hobby sites, etc. Not many of these people are going to want to pony up an additional $100+ a year for an SSL certificate plus the money for a dedicated IP to work with that SSL cert.
On the bright side it may help boost web site design and development companies sales because the average user probably won't want to spend the time buying an SSL certificate or making a self signed certificate.
@Rogerandre - all those Companies will be able to help you get an https site and walk you through the process if not do it themselves for you.