Member Avatar for Ketul_1

Hello guys,
I have two keywords like web Development Company in xyz and website Development Company in xyz. Both keywords have similarity. Now my question is that the landing page of both keyword is different but their on page is accurate. I mark that that type of keyword represent home page but I choose inner page for 1 keyword. So any suggestion regarding that keyword?

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  • Latest Post Latest Post by mindstreak

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— short, practical path: first decide whether the two pages truly serve different user intent. If they answer the same need (someone searching for the same thing), consolidate into one authoritative page, merge the unique bits from both, pick the best URL (historical traffic/backlinks) and 301-redirect the other(s) or use a single rel="canonical" to signal your preferred URL. Update internal links to point at the chosen page so signals are not split. (developers.google.com)

If the intents differ (for example: homepage = broad brand + company overview, inner page = a focused “website development services in XYZ” offering), keep both — but make each page clearly different. Give the service page concrete, unique content: service breakdown, process, case studies, niche examples, a distinct CTA and meta/title that targets the long-tail phrasing you want to own. Treat this as fixing cannibalization by intent rather than just swapping single words. (ahrefs.com)

Because your keywords include “in xyz,” treat them as local queries: add location-specific content, consistent NAP, location pages if you serve multiple areas, and LocalBusiness/Organization JSON‑LD where appropriate. Pair on‑page signals with a verified Google Business Profile and a sitemap so Google can associate your site content with the local query. (developers.google.com)

How to choose and prove the change: use Search Console (Performance → Queries → select a query → Pages) to see whether Google is already showing multiple site URLs for the same query, and use Analytics to compare engagement. If you consolidate, expect indexing and ranking changes to take days–weeks; monitor clicks/impressions and recoveries in Search Console and iterate. If you keep separate pages, keep the copy and targeting distinct and monitor for re‑emerging overlap. (developers.google.com)

Notes: follow the canonical/redirect guidance rather than using noindex as a band‑aid; pick the option (redirect vs canonical vs unique content) that preserves user value and business goals.

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Member Avatar for PixelatedKarma

I am not 100% sure what you are asking. From what i have gathered you have created two landing pages. I am going to assume that on both pages they are titled: Web Development Company in XYZ and Website Development Company in XYZ with only the one word changing.

If I understand correctly basically both of those pages are the exact same minus the difference between the keywords Web and Website. Google has cracked down on this significantly and it might still work in odd occurences however this tactic has fallen into the grey hat SEO tactics list. Especially with the value SEs are putting on unique content. So you probably wont notice any advantage if any of having these two landing pages in the SERPs especially if everything is similarly worded. Big SEs have become smart enough to recognize the changing of one word per sentence and could actually penalize you for re-using content.

Second to that SEs can also detect keyword derivatives. So if it sees a word like development it will count the words develop, dev, etc. as derivatives and subsequently boosting your keyword density based off of that.

Member Avatar for mindstreak

Its better to have unique on page for both of the websites since there are only minor changes and hence can cause some affects in the serps.

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