[URL="http://www.webinknow"]David Meerman Scott[/URL] (who is also a fellow contributing editor at [URL="http://www.econtentmag.com"]EContent Magazine[/URL]) is an expert in social networking and using the internet as a marketing tool and speaks frequently on the subject. His best selling book, [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing and PR[/URL] was published in 2007 and was reprinted 11 times and published in 22 languages. His latest book [URL="http://www.worldwiderave.com/"]World Wide Rave[/URL] will be published in March. I last spoke to David in May about how [URL="http://www.daniweb.com/blogs/entry2490.html"]social media was changing PR and Marketing[/URL]. I recently asked him about his new book and how individuals and companies can use …

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Apple has had marked success with the '[URL="http://www.itwire.com/content/view/20808/53/"]I'm a Mac[/URL]' advertising campaigns, and Microsoft is back banging it's head against a seeming brick wall of indifference with the ongoing 'I'm a PC' marketing drive that has featured both Bill Gates and [URL="http://www.itwire.com/content/view/20745/53/"]Steve 'Monkey Dancer' Ballmer[/URL]. Now, it would appear, that the Linux Foundation is feeling left out and so has decided to join in the fun with an 'I'm Linux' advertising run. As far as I am aware there has never really been a concerted advertising campaign for Linux. That is because it has never needed one, the dedicated fanbois …

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According to a recent [URL="http://www.techcrunch.com/2008/11/23/microsoft-to-rebrand-search-will-it-be-kumo/"]TechCrunch article[/URL], Microsoft is planning to rename its Live Search product, Kumar, which means cloud or spider in Japanese. What Microsoft needs to learn, and what the [URL="http://www.apple.com/getamac/ads/"]Get a Mac ads [/URL]have captured so well, is that it's not about PR or branding or the name of the products, it's about the products behind the brand. Until they learn that, they are just going to wallow in corporate mediocrity and be subjected to well-deserved ridicule. [B]Seinfeld Didn't Change Vista[/B] This obsession with the surface seems to go back to last summer when Microsoft decided that the …

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Rory Cellan-Jones, the BBC technology Correspondent, is apparently the most visible person online in the UK according to the latest MostPublic Index due to be published tomorrow. The NowPublic network, which acts as a detailed barometer of whose voices are the most heard in the digital landscape, reveals that Cellan-Jones is at the top of the tree as far as [URL="http://my.nowpublic.com/mostpublic/list/most-public-index-uk"]MostPublic UK[/URL] index is concerned. The index works by gauging connectivity across four categories: online visibility, social networking and UGC presence, interactivity and microblogging impact. In other words, how your news and views are reported within networks such as Facebook, …

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It's been about a week now since the now infamous Motrin ad hit the air waves. It caused a social media firestorm the likes of which the internet might never have seen and that's saying something. If for some reason, you haven't heard, you can go to [URL="http://parenting.amuchbetterway.com/the-motrin-mom-videos/"]parenting.amuchbetterway.com[/URL] and see the ad for yourself along with a couple of comebacks. In fact, there have been many comebacks to this ad. My friend, copywriter extraordinaire [URL="http://writingroads.com/blog/if-i-had-written-the-motrin-ad/520"]Julie Roads[/URL], wrote her own ad, then recorded a podcast. Of course the ad was condescending to parents (not just Moms) and it was stupid, but …

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Over the past year or so, [URL="http://twitter.com/"]Twitter[/URL] has become a full-blown communications phenomenon. For those of you who don't follow every social networking trend. Twitter is a micro-blogging site where you enter your thoughts, whatever they may be, in 140 or characters or less. Experts say if you aren't paying attention to Twitter, your business may be missing out on more than you think. Last July I became aware of the power of Twitter when I wrote a post called, [URL="http://www.daniweb.com/blogs/entry2814.html"]Trouble with Your Vendor, Try Twitter[/URL]. During an interview with [URL="http://www.brentleary.com/"]Brent Leary[/URL], a partner at [URL="http://www.crm-essentials.com/"]CRM Essentials[/URL], for an article …

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Day four at VMWorld was short for me due to poor planning on my part--my flight out of Las Vegas at noon. I entered the show early yesterday when it was mostly just the vendors hanging around waiting for the hoard to arrive. I walked through the floor with the goal of seeing a couple of vendors I hadn't seen earlier in the show. What I overheard while walking through was a gaggle of buzzwords: Cloud, VDI, Appliances, Infrastructure, Refresh, and numerous TLAs (Three Letter Acronyms). I sighed and rolled my eyes when I heard some of these--I'm guessing just …

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If you have ever been vaguely interested in search beyond the simple 'where can I find x' type question, and perhaps more from an 'who is asking about y' or 'where is z the most popular' instead, then listen up. Google has announced the launch of [URL="http://www.google.com/insights/search"]Insights for Search[/URL] which aims to answer just those sort of questions. OK, so Google Trends helps with this stuff to a certain degree, but Insights for Search promises toe let you dig much deeper into current Internet interests than ever before. It is being aimed at advertisers and marketers primarily, but bog-standard inquisitive …

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According to an [URL="http://www.informationweek.com/story/showArticle.jhtml?articleID=208401867"]Information Week[/URL] article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will happily accept such marketing mechanisms, indeed an example is given of an Adidas advert that was placed within the Major League Baseball 2K7 game - of those players that remembered the adverts, many said they actually enhanced the gaming experience. Grant Johnson, chief client officer and founding partner of Interpret which carried out …

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The last few days have been interesting ones for those of us who have nothing better to do than follow online gossip and trends. Especially so when you consider that the big gossip in the world of search has been how some rather well known sites have seen their PageRank shot down in flames by an invisible assassin. Well, perhaps not so invisible as the sniper has come out from cover and revealed itself to be [URL="http://www.google.com"]Google[/URL]. No surprise there of course, who else could have been responsible for the Great PageRank Massacre? The interesting question to ask is who …

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[URL="http://www.comscore.com/"]comScore Media Metrix[/URL] has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as did the sports genre what with the fall sports season about to get going. But it was the in-depth look at the reach of the online advertising media industry that caught my attention, not least the astonishing fact that Advertising.com apparently reaches 89 percent of the US online population. One of the big climbers was Adconian Media …

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The [URL="http://www.comscore.com/"]comScore Media Metrix[/URL] monthly analysis of U.S. consumer activity at top online properties for March 2007 has been released, and shows a change at the top of the rankings. Several key players in the social networking space experienced gains, as did those looking to both make and save money who flocked to lotto and coupon sites, while Coca-Cola’s “My Coke Rewards” promotion spurred a 40-percent increase to the Coca-Cola Company property, which saw nearly 5 million visitors in March. “Shifts at the top of our Ad Focus ranking come at an interesting time with Google’s recent announcement that it …

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The Linux mascot, Tux, is about to introduce himself to the masses—by driving really, really fast. [URL="http://tux500.com"]Tux500.com[/URL], a Linux marketing site, is working to raise $350,000 to take primary sponsorship of Stephan Gregoire's car in the Indianapolis 500 race on May 27. So far, only about $6000 has been raised, solely through donations from users in the Linux community. Though the $350,000 mark may be difficult to attain, Tux has already made it into the Indy500. The ceremonial first decal [URL="http://tux500.com/geeklog/article.php?story=20070419204408586"]was applied today[/URL] outside of Columbus, Ohio. For now, only Tux will appear on the nose of his car, but …

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In something of an unusual twist of late, [URL="http://www.google.com"]Google [/URL]would appear to be playing catch up to [URL="http://www.microsoft.com"]Microsoft [/URL]for once. The Redmond giants bought the market leader in the in-game advertising business, [URL="http://www.massiveincorporated.com/"]Massive Inc[/URL], last May for close on $200 million. Today Google has confirmed it has finalized the deal to buy an in-game advertising business itself, namely the relatively small San Francisco based [URL="http://www.adscapemedia.com/"]Adscape[/URL]. Relatively small describes the cost of the acquisition as well, although Google is keeping the actual figure close to its chest, the word on the vine is that $23 million is the order of the …

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One of the biggest names in keyword research, [URL="http://www.wordtracker.com"]Wordtracker[/URL], has announced the availability of separate UK keywords, rather than forcing British search marketers to depend on worldwide data including keywords from every English speaking region for their SEO campaigns. The ability to fine tune campaigns to the local market should not be underestimated and could lead to increased ROI, for UK marketers and those targeting the UK region alike. Wordtracker CEO Andy Mindel told me “by using only UK specific keywords, marketers will be able to increase the effectiveness of their campaigns. We collect uncompressed log files from the ISPs. …

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J.K.Rowling has now officially announced that the latest, and last, in the Harry Potter series of books will be called ‘Harry Potter and the Deathly Hallows’ putting an end to the frenzy of speculation on the subject over the last few months. While it has been genuine fans interested in all things associated with their hero who have been speculating so far, you can bet that now the title is official there will be a new breed of speculator on the scene: the domain squatters. With such a big franchise as Harry Potter, and searches on the final book and …

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A UK company has launched what it claims to be the first search engine that lets you not only search for specific moments within a video, but click on and interact with moving objects during online playback. [URL="http://coull.tv"]Coull.tv [/URL] has adopted a community approach, which we thoroughly approve of here at DaniWeb, that brings true user-generated interactivity to video footage. OK, so video search itself is nothing new, the likes of [URL="http://www.blinkx.com/"]Blinkx[/URL] and [URL="http://video.google.co.uk/"]Google Video[/URL] have long since offered video searching, not to mention [URL="http://www.youtube.com"]YouTube[/URL] of course. The difference being that these engines find the complete video clip containing your …

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I have long been a fan of [URL="http://www.blinkx.tv"]Blinkx[/URL] the video search engine that, as far as I am concerned, pretty much prompted the whole genre and introduced the idea of live video search and stream done properly. So I was interested to receive word from Blinkx founder and CTO Suranga Chandratillake today that they have entered a partnership deal with Lycos. Now usually, I admit, such news bores me senseless. But this is different, because it doesn’t involve coughing up millions to serve up web search and listings to Face Party, as Microsoft have done, or $900,000 to do the …

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Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers off-site. There are two distinct pieces of code involved, one for the search box and the other for the results, and by doubling up like this you get full control not only over where the search is conducted but also where the results appear. Am I alone in finding this a …

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Web Developer. Webmaster. Web Designer. What do these terms mean? Which one are you? In fact, these terms have been used and misused so much that they are in danger of losing any distinct meaning. This article attempts to define and defend these labels and their meanings. "Webmaster" in particular has been diluted to the point where it hardly means anything at all. In the proverbial "early days" of the web, it meant a person who had both the hardware and software knowledge to - setup and configure a web server - register a domain - find a good ISP, …

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Advertising a website just got a whole lot cheaper. A new trend has emerged in Washington, where an entrepreneur has begun offering bums food and small amounts of money, in exchange for them advertising his poker match up site. The bastard behind the scheme is Ben Rogovy, a 22 year old aspiring capitalist trying to cheaply promote his new poker match up website. According to [url=http://www.bumvertising.com]bumvertising.com[/url], Rogovy’s website outlining the campaign – he’s merely tapping into using wasted homeless labor. “Bums use a business model that takes advantage of high volume traffic, with the expectation that, on average, a certain …

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The End.