Member Avatar for Sachirva

What will be the new SEO strategy for 2020?

Edited by Reverend Jim because: Changed to sentence case from all caps
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Several posters here — , , and — rightly stressed content and user-first UX. For 2020 there were two technical shifts that changed how to act on those basics: Google’s Page Experience / Core Web Vitals (previewed May 28, 2020) and the passage-ranking advances announced later in 2020. See Google’s announcement and timing notes for context: Evaluating page experience for a better web and Timing for bringing page experience to Google Search. (developers.google.com)

Practically, the takeaway is: measure real-user experience and fix the pages that matter. Use Search Console’s Core Web Vitals report plus PageSpeed Insights and Lighthouse to find failing pages and prioritize fixes that improve load and stability (reduce render-blocking JS, improve server response, reserve space for media). Google published the tooling and guidance to run these audits. Google guidance and tools. (developers.google.com)

Passage ranking (announced Oct 2020 and rolled out in stages) means well-structured long content can surface answers buried inside a page — clear H2/H3 question headings with short, self-contained answer blocks help. Continue to support content with visible authorship, citations and reputation signals to meet E-A-T expectations. See coverage on passage ranking and Google’s guidance on E-A-T. Passage ranking coverage Google on E-E-A-T. Quick triage: run Core Web Vitals in Search Console; fix top technical LCP/interaction/CSS issues via PageSpeed Insights; edit long hub pages into short Q&A sections and show author credentials. (searchengineland.com)

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Member Avatar for DianaCharlee

Every day new changes are introduced in SEO and in 2020 some new changes are expected to be launched

  1. Mobile-friendly websites
  2. High-Quality Content
  3. User-Focused Optimization
  4. Voice search
Member Avatar for aarticod

Snippets Dominate More Search Clicks.
Influencers Should Be Leveraged for SEO.
Secure Websites Are a Must.
Websites Optimize for Voice Search.
Mobile UX Will Determine Your Rankings.
Videos as a Source of Information.
Users Demand Excellent Digital Experiences

Member Avatar for nikitacod
  1. Voice search: People search how they speak
  2. Featured snippets will continue to dominate search results
  3. More marketers will leverage influencers for SEO
  4. BERT is here to stay
  5. People will want digital experiences
  6. Video will be the new king of content
  7. Content length will determine search rankings
  8. Mobile search will continue to take over
Member Avatar for vishnuvis

It will be more of content & Schema. AMP will have huge effect on mobile rankings. FAQ Schema is also taking over SERP's.

I am bit skeptical about voice search, it still needs time. Links still hold priority but On-page will be dominating.

Member Avatar for holisticgroup19

Still the most important that matters in SEO 2020 is:-
1-Quality Content.
2-User Focused Optimization

Member Avatar for Raunikkapoor

Some of the new SEO strategies are:

  1. Prioritize Mobile-First Ranking
  2. Better Optimization for Loading Speed
  3. Produce More Video Content
  4. Improve Voice Search Ranking
  5. High-Quality Content
  6. Website Security
  7. Use of Other Search Engines
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