It's almost reassuring to see a large company make basic mistakes like this - UK toy store Hamley's (one of our best-known retailers, a tourist destination in its own right so I'm told although personally I find it looks a little dated) forgot to renew its domain for a few days.

Inevitably it was infested with ads for a while.

I do wonder what these companies think they're doing. It must be almost a decade since the satire site B3ta registered - a consultancy was rebranding as Monday, put a lot of serious corporate stuff on but forgot about the UK equivalent - and people are still being caught out.

I'm a self-employed individual and I manage to renew my domains because the registrars send automatic reminders. I have to ask myself, how easy do the registration companies have to make this stuff..?

About the Author

Author, 'This Is Social Media' (Capstone Publishing 2009); freelance journalist in the UK for the Guardian, Times, Telegraph, Independent and others.

I think that it is best if the business just opted into automatic renewal. This way, this problem could have diverted.

They have their reasons for abandoning such a site, come to think of it, is it not the money that they are after ? maybe they found a better option.