I was just told by a SEO that if I want to partner up with another company where they recommend my product/services & I refer them & they aren't my competition (clearly LOL) & their biz is opposite to what I do, yet they complement my company, (let's say they run a limo service), that if they put my link on their site or in their ezine, that Google docks me b/c they are not in my industry.
I think she is equaiting this to link farming which I don't see this being the same. I wouldn't be doing this with hundreds of sites, maybe 10-30 b/c obviously we have to build up a relationship in order to recommend.
I have never heard this b4 & wanted to check this out.
Pls. let me know.
Thanks & have a good night :)