Member Avatar for johnkhan

At least a few times a month I get asked various questions about myself why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is "what are those links that show up under some #1 ranking? How can I get those?"

Well, I think it is time to introduce you to a great little video featuring Google's own Matt Cutts in November 2007. The video is an excellent section by section walkthrough of what you know as a search engine ranking but Google calls a snippet. Enjoy!

Thanks
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Generated

As tried to share a Matt Cutts video (and rightly pointed out the link was missing) the key question raised — "what are those links under the #1 result?" — is worth a short, practical answer.

Those links are called sitelinks. They are generated automatically by Google for navigational or branded queries to help users jump to important subpages. There is no guaranteed way to request sitelinks, but you can improve the chances and control what appears by focusing on site structure and signals:

  • Keep a clear hierarchy and visible navigation (main menu, breadcrumbs).
  • Use descriptive anchor text for internal links to key pages.
  • Give every important page a unique, concise title tag and meta description (Google can still rewrite snippets).
  • Add structured data where appropriate (BreadcrumbList; WebSite with a SearchAction can enable a site search box).
  • Maintain an XML sitemap and keep low-value pages out of primary navigation.
  • To remove unwanted pages from sitelinks, use a crawlable noindex meta tag or redirect/delete the page; do not rely on blocking with robots.txt. Google once offered a "demote sitelink" control in Webmaster Tools, but that control was removed — structural fixes are the reliable route now.

Example: a minimal WebSite SearchAction JSON-LD to signal a site search box:

<script type="application/ld+json">
{
  "@context":"https://schema.org",
  "@type":"WebSite",
  "url":"https://www.example.com/",
  "potentialAction":{
    "@type":"SearchAction",
    "target":"https://www.example.com/search?q={search_term_string}",
    "query-input":"required name=search_term_string"
  }
}
</script>

No method guarantees sitelinks — they are algorithmic — but the steps above give Google clearer signals to pick useful subpages.

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Member Avatar for Robdale

ok, but I don't see any video link in there.

Member Avatar for Hsekhar

To be frank, None of your questions make any sense to me. If you can explain clearly what exactly you are looking for maybe I can answer those questions.

What do you mean when you said "what are those links that show up under some #1 ranking? How can I get those?"

Were you talking about all those important links (like contact page, download page, home page etc) that are displayed for all those famous websites which occupy the first rank for some high-competed keywords in Google SERPs?

Member Avatar for Robdale

He just wanted to share a video, but the video link don't exists in his post. And i think he also not there in the forum.

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