Member Avatar for zqlpzq

I will be offering three types of advertising on my site: banner, a text listing and PPC (such as Yahoo and Google). I need help in locating a software that I can use to keep track of PPC's. Any suggestions would be greatly appreciated.

  • 4 Contributors
  • 3 Replies
  • 111 Views
  • 5 Months Discussion Span
  • Latest Post Latest Post by Chris-Jones

Dani AI

Generated

As plans to sell banner, text-listing and pay‑per‑click inventory, decide first whether you need a full ad server (serves creatives, schedules campaigns, bills per click) or a lightweight click/conversion tracker (validates clicks and conversions). Replies from and point toward hosted trackers, and mentioned using site analytics; both are useful, but for selling PPC on your own site an adserver + click‑level logging is the most complete solution.

For a self‑hosted adserver that handles banners, text zones, per‑click redirects and reporting consider a mature adserver; it gives control over invoicing exports and custom billing rules. For privacy/self‑hosted analytics and conversion reconciliation, a server‑side analytics package can replace or complement hosted analytics.

A practical implementation checklist: serve each advertiser link through a short server redirect endpoint so every click is logged; capture timestamp, IP, user agent, referrer and a campaign/ad id; set a cookie or session flag and apply a short deduplication window to avoid refresh fraud; export CSV reports for billing and let advertisers request raw click lines for disputes; run bot filtering and maintain an allow/deny list to keep counts clean.

Quick troubleshooting and cautions: test clicks from different browsers (ad blockers can hide clicks); use 302/307 redirects to preserve referrer when advertisers need it; watch caching layers so click endpoints are never cached; keep logs for at least your billing dispute window; and consider a simple fraud detector or third‑party anti‑click‑fraud add‑on if you see suspicious volumes.

Relevant project pages to evaluate: Revive Adserver for self‑hosted ad serving and Matomo for self‑hosted analytics.

Recommended Answers

All 3 Replies

Member Avatar for kevinanthonycoo

I use StatsJunky.com to track my PPC campaigns for Google, Yahoo and MSN.

Great tool check it out

Member Avatar for bobchrist

You can use Google analytics to track your PPC campaign.

Member Avatar for Chris-Jones

You can try StatsJunky free for 7-days. Just go to StatsJunky.com and download it. Feel free to hit me up if you have any questions.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.