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why Google update PR so frequently ? is there any reasons behind it ?

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Dani AI

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Short answer: the green toolbar bar is just the public “Toolbar PageRank” — a coarse, rounded 0–10 snapshot Google exposed to users, not the live ranking engine. Google removed PageRank from Webmaster Tools in October 2009, the last public toolbar refresh happened in late 2013, and the toolbar PR feed was turned off in April 2016. These public numbers were snapshots and are no substitute for how Google actually evaluates pages. (Search Engine Roundtable) (Search Engine Journal) (Search Engine Land). (seroundtable.com)

That explains ’s “meaningless” point and echoes and : the visible PR is rounded and simplistic, while Google’s internal link-weighting and ranking signals are recalculated continuously as pages and links appear or disappear. The public PR snapshots can look like they change often only because the underlying web is constantly changing; the toolbar number was just an infrequent dump of that state. (Matt Cutts on PageRank/link signals). (mattcutts.com)

Why remove or hide it? Because the public score encouraged gaming (paid links, link farms, PageRank sculpting) and distracted site owners from real product metrics. Google introduced anti-spam measures (Penguin, the disavow tool, ongoing algorithm work) to fight that abuse, which directly affected how link-based signals behaved. That matches concerns raised by and about link buying affecting PR. (Wired on Disavow) (Matt Cutts on Penguin). (wired.com)

Practical takeaway: stop chasing the green bar. Use Google Search Console (Performance, Links, URL Inspection) and Analytics to monitor impressions, clicks, index and conversion signals, and focus on useful links and good content. If you suspect spammy backlinks, investigate Search Console and use disavow only when there is a real manual action or clear abuse. (Google Search Console). (search.google.com)

Recommended Answers

All 21 Replies

Member Avatar for Dani

Who says they do? What are you going by? (I don't know for sure, I'm just asking what you're basing your question off of)

Member Avatar for mrandrei

Google updates PR constantly because it wants to determine which sites are valuable or not. And I'm not a big fan of PR. The display PR is simply a rounded off value determined from a logarithmic scale that can be easily manipulated.

Member Avatar for sam09

Hi,

yep... I have also noticed that Google updating PR very frequently from last couple of months.

Member Avatar for Dani

Are you guys talking about the green bar in the Google toolbar? If so, it's meaningless :)

Member Avatar for mokmok69

well, that's the process and everyday many site is born I think that's why Google update PR frequently.

Member Avatar for bobchrist

Google might be tracking the sites which are involved in buying and selling links, Google can penalize or drop their page rank anytime. This could be the reason Google might be updating the Page rank so frequently.

Member Avatar for Dani

Yes, they do ... but, as mokmok pointed out, new pages are being created and deleted every single day, new links are being added and removed every day, so there's ALWAYS going to be flucation as pagerank is continuously created and deleted.

Member Avatar for WebDave

PR update is an ongoing or a continuous process that includes both the old and new websites. The point is that it never stops. ;)

Member Avatar for shivanikapoor

Google pr update is every three or fourth month

Member Avatar for shefeekj

its so fast because internet is very dynamic and thousands of new sites are born every day....And google s strictly concerned about the contents in a a website is not up to the level they expect from the previous page rank ,they will surely reduce the rank

Member Avatar for shniager

Google updates public PR every 3 months. However real PR updates on regular basis and hidden from public view. Anyway, why does this problem disturb you? :)

Member Avatar for findarticle

that why Google is number one

Member Avatar for VanceQMead

I've kinda been researching this for a bit. I noticed that over the past few months there have been several page rank changes to many different sites. Specifically social bookmarking sites. I have several hundred of them cataloged and noticed a difference of sometimes 2 levels of page ranking in a short time, perhaps 2 months.

I haven't arrived at any conclusions yet, but now I'm intrigued about private vs. public page rank. I hadn't heard of that before. Very interesting!

Vance

Member Avatar for x3mario

Google updates pr but not frequently. Before it takes 3-4 months but lately you can't predict on the exact month because sometimes they update pr in every 2 months.

Member Avatar for Flower

If you are talking about Page Rank (PR) then Google update it once in three month and other changes in rankings and result pages are continuous process.

Member Avatar for x3mario

why Google update PR so frequently ? is there any reasons behind it ?

No one knows what's the reason behind it but it's google algorithm. All of us didn't know why they keep of updating backlinks and pr.

Member Avatar for Hafsoh

Google update PR frequently because there are many thousands of pages added every day on internet and new sites pages links to many pages and so it won't be a good idea to update the less frequently.

Member Avatar for Robdale

completely agree with bob and cscgal, PR are meaningless, but they have much value for advertisers. Basically, bob is right, PR are done to find out the sites selling links. I have noticed after every update that many sites gets impact due to selling links. Selling links can hurt your site page rank on google.

Member Avatar for witty4u

Are you guys talking about the green bar in the Google toolbar? If so, it's meaningless :)

if google put a green bar then it have meaning in search engine and also for people who use it ...because it present site relevancy .

Member Avatar for Hafsoh

There are thousands of websites on the internet growing up each day, google keeps on changing Algorithm from time to time to make sure that the people get the most relevant information whenever they Search for it.

Member Avatar for snapshot

let's hope Google come up with a weekly PR update because it seems that a lot of people are still concerned about their web PR values, although it is clear that rankings are determined by other ways.

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