There are a lot of members of Daniweb who run their own websites, and even many members who run SEO firms. I've given SEO a lot of thought, and I can only conclude this:
SEO is totally unethical. At it's foundation, all you are doing is artificially effecting your search engine rankings - it's not occuring naturally.
To me, the best type of SEO is popularity. The more popular your site is, the higher ranked you would be (based on backlinks, etc). Simple and clear :o .
I really feel that SEO is comparable with changing an unborn child's genetic makeup for sex, appearence, etc. It's just totally artificial!
What do you guys think?