I need help to figure out Google AdWords. A company set it up for me & I find it very complex.
How do I lower my bids?
My major competition just went out of biz & there's no need for me to bid that high anymore.
Any help would be much appreciated.
Also, does anyone know of a great tracking system I can upload to my server to track PPC campaigns including how much I'm spending on each campaign so I can track how much each click is costing me?
Thanks & have a great day !