I freely admit, as my screen name points out, to being a marketer more than I am an SEOer. I began educating myself on SEO for two reasons. The first being that one can never have enough knowledge so that they can make themselves as valuable as possible to their bosses and clients. The second is that SEO has become a large subset of marketing.
Before I dove into the SEO pool I worked with SEO pros, both freelance and large firms. And the one thing that struck me was that while they really grasped the importance of what they did they barely acknowledged that their services were part of a larger marketing initiative. I have seen a similar mindset from marketing pro's who do not acknowledge their part in the sales cycle.
Having said all of this, I am curious to know the following:
1. How many SEO pros on this board view themselves as part of a larger marketing function/initiative?
2. How many of the posters here worked in marketing prior to moving to the SEO side of the ledger?
3. Does anyone here view what they do as being the most important part of a marketing initiative or a major part along with other activities?
Beyond these answers, any other input is welcome. Please take this as an honest attempt to understand the mindframes of everyone and nothing more. In my consulting I help my clients screen and hire marketing personnel, web designers and SEO providers (for the jobs that are too big for me right now) and one of my challenges is to make both the client and the prospective employee/service provider understand the big picture. Thanks in advance for your input.