As I learn more and more about SEO I find myself reading blogs and articles and then having questions after I am done. I recently read that as part of link building efforts we want the links coming into our site from a multitude of sources. But the same piece also talked about Anchor Text diversity, so that as many of the relevant key phrases for your site are represented in the anchor text. Can anyone offer up some clarity on this?
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I think you are making more complicated. If you want to rank high for a certain keyword you have to have that keyword in the anchor text of many links. This goes for every page and every search term. One page can rank high for multiple search phrases if it …
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