Member Avatar for MktgRob

Google has added a new function to the Google Maps app. It is called 'What's Here' and it when you search on a specific location and right click the map the menu allows you to select What's Here and then shows you various business in the area. Does anyone think that this will have an effect on SEO efforts or results?

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Good thread — the short answer is that map-surface changes (like the right‑click “what’s here” behaviour) make local signals more important, so treat Maps/Places as a primary surface, not an afterthought. ’s experience (more “near X” impressions after adding listings) is exactly what to expect when local listings, site pages and reviews are aligned.

Quick, practical checklist

  • Claim and verify your Google Business Profile and keep it complete (hours, correct phone, photos). ().
  • Keep NAP identical everywhere (site footer, citations, directories) and use the most specific primary category available — those are heavy local signals. (See Whitespark’s ranking survey for what matters in the Local Pack.)
  • Use LocalBusiness structured data on each location page so Search/Maps can read address, geo, hours and services. (Google’s Local Business structured data guide.)
  • Encourage native Google reviews and reply to them; review quantity/recency influence visibility and conversions. (Whitespark + industry review research.)
  • Don’t create duplicate listings; resolve merges or suspensions quickly via the Business Profile support flows.

About putting the address in the title tag (your Post #6): avoid putting a full street address in the <title>. Google recommends descriptive, concise title elements; including a city or neighbourhood is fine for relevance, but the canonical place for the postal address is your verified Business Profile and structured data — not the title tag. (Google’s guidance on influencing title links and page metadata.)

Cautions: don’t stuff keywords into your Business Profile name (that can get a listing suspended), don’t buy or fabricate reviews, and audit citations periodically. For implementation, start with one verified Profile + one crawlable location page per store, add JSON‑LD LocalBusiness markup, then focus on steady, authentic review collection and local links.

References: Google Business Profile Help (), Guidelines for representing your business (), LocalBusiness structured data (https://developers.google.com/search/docs/appearance/structured-data/local-business), Influencing title links (https://developers.google.com/search/docs/appearance/title-link), Whitespark Local Search Ranking Factors (https://whitespark.ca/local-search-ranking-factors/).

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Member Avatar for almostbob


of course it will have effect, how muc or what effect I dunno,
but 3 of our locations get a lot of results from "what is near nscc" searches after we put them in google local business centers

Member Avatar for MktgRob


of course it will have effect, how muc or what effect I dunno,
but 3 of our locations get a lot of results from "what is near nscc" searches after we put them in google local business centers

Based on your answer my curiosity is piqued. I have never worked towards results in an eventuality like this (standard SEO so far). How would you recommend someone approach this from an SEO point of view?

Member Avatar for ArvindSharma

basically it will depend on the type of website...

if your website is looking for a local or specific geographical area ..then it will really helpful for you

Member Avatar for Flower

Nice functionality added in Google Map's, this will helpful for the user to find in a specific area or location and a optimized website is easily visible in top results while searched.

Member Avatar for MktgRob

I have read where putting your address in your title bar helps with local searches but I have also seen opposing viewpoints on that. I wonder if this would be a case where it would be helpful?

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