I've been working on my site's link popularity in an effort to improve it's google placement.
I know I have about 300 links pointing to my site using specific phrases containing my keywords. These fall across about 100 websites, and the pages they are listed in google. I have a unique phrase so I know all of these links to my site have been seen by google.
These links have all been done over the course of the last two months. My site has moved up in the search listings.
However, when I look up my site's backlinks, google says I only have about 20.
Is the discrepency caused by google updating some things faster than others?
Has my site moved up based on the 20 links google reports as backlinks, or on the full 300?
Thanks for your thoughts on this,