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All my backlinks in MSN are gone, is it because of the new search engine called "Bing"? Did microsoft change their algorithm?

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  • Latest Post Latest Post by MktgRob

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A short, practical checklist to diagnose the “backlinks gone” situation mentioned by and echoed in replies from , and . The goal is to determine whether links were actually removed, devalued, or simply missing from one provider’s reporting.

Start with authoritative reporting: compare the inbound-link reports and any messages in your webmaster accounts (Bing Webmaster Tools and Google Search Console). These dashboards show crawl errors, notification messages, and their current link lists — useful for spotting reporting gaps or manual actions (Bing Webmaster Tools, Google Search Console).

Cross-check with independent crawlers and the source pages themselves. Use at least one third-party backlink crawler (Majestic/Ahrefs/Moz) to confirm whether links exist outside the search-engine reports. Open the actual linking pages: verify they return HTTP 200, that the link is still present and not hidden behind JavaScript, and that robots.txt or meta robots tags are not blocking crawlers. Check server logs for crawler visits and referral traffic to see if search bots actually visited those pages.

If links are present on pages but missing from reports, treat this as a crawl/reporting problem and watch for recovery over several days while documenting evidence. If links were removed or pages deleted, reach out to the site owners and keep screenshots/timestamps. If a penalty is suspected, review webmaster messages and organic-traffic changes before taking remediation (manual outreach, documented cleanup, or disavow as a last resort). For historical context about engine transitions that can affect reporting, see the Bing entry on Wikipedia (Bing (Wikipedia)).

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Member Avatar for MktgRob

All my backlinks in MSN are gone, is it because of the new search engine called "Bing"? Did microsoft change their algorithm?

Did you verify that this is only affecting you in MSN? What about Google or Yahoo?

Member Avatar for phoenix06007

it happened on my google backlinks but it didn't happen to my msn backlinks

Member Avatar for Flower

I give more consider to Google so I don't know about the changes in MSN results for website.

Member Avatar for MktgRob

As Phoenix06007 said Google did the same thing to them, it sounds more like a random anomally than an algorithim change. Hopefully we can get more input from others who have had this happen or who knows someone who did.

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